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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsMan who led crusade for Doritos Locos Tacos dies
Todd Mills, the man many knew as the "mastermind" behind Taco Bell's popular Doritos Locos Tacos, has died of cancer.
Mills, the 41-year-old vice president of media and information technology at the Little Rock Regional Chamber of Commerce, had a brainwave for the chips in 2009, and after three years of lobbying for the new snack, finally saw it become a reality.
He died on Nov. 28 of brain and lung cancer, according to a fundraising site set up to help pay for his medical expenses. "With a heavy heart, we are sad to report that Todd Mills, the creator of this page, and the mastermind behind the Doritos Locos Tacos passed away on the morning of Thanksgiving after a courageous battle with cancer," a statement read on the Facebook page he created to lobby for the creation of the Doritos Loco Taco.
http://www.today.com/food/man-who-led-crusade-doritos-locos-tacos-dies-2D11687785
When I read the headline, my first thought was not that of surprise, but of what did you think would happen, but then reading the story, it is actually very sad.
Paulie
(8,462 posts)Aerows
(39,961 posts)but I love everything else on the Taco Bell menu. May he rest in peace, I'm sure he brought delicious goodness to many folks
JI7
(89,241 posts)this is what stood out to me. so i'm assuming he didn't get much for the doritos tacos idea ? but taco bell is doing pretty well with those aren't they ?
Live and Learn
(12,769 posts)the phrase "raising funds for medical expenses" becoming extinct in the future.
SunSeeker
(51,520 posts)Fumesucker
(45,851 posts)SunSeeker
(51,520 posts)From the article:
"The hugely successful product line has helped boost Taco Bell sales since its March 2012 introduction. The company has sold more than 600 million Doritos Locos Tacos, which it considers its most successful product launch ever."
Javaman
(62,504 posts)it's the American corporate way!