Blind charity advert goes viral
Blind charity advert goes viral
The marketing team at Norway's largest blind person's charity have been left bemused after an advertisement posted up on YouTube nearly a year ago suddenly appeared on websites in the UK, US, Netherlands, and Switzerland.
"It has never spread like it's doing now," Mia Jacobsen, press officer for Norway's Association for the Blind, said of the advert "It could have been worse," which was first posted on YouTube last April.
She said Gunnar Haugsveen, the organization's General Secretary, was meeting Try, the Oslo agency behind the advert, in an attempt to find out what had happened.
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The advert follows blind people getting around town using llamas, elks, donkeys and bisons as their guides, leaving a trail of destruction in their wake. The idea is to convince people to be more tolerant of blind people bringing guide dogs into restaurants, taxis or public transport.
http://www.thelocal.no/20140114/blind-charity-left-bemused-by-viral-ad