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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsAmerican Eagle decided to stop photoshopping models
American Eagle has said goodbye to PhotoShop in its latest campaign. In ads for its young womens lingerie line, Aerie, models strip down and bare their flaws, as tiny as those flaws might seem to the rest of us. The company says that it wants to promote more realistic standards for their teen and preteen customers.
Read more: American Eagle No Photoshop Aerie Lingerie Campaign | TIME.com http://healthland.time.com/2014/01/18/american-eagle-ditches-photoshop-for-new-lingerie-campaign/#ixzz2qo54cxVS
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American Eagle decided to stop photoshopping models (Original Post)
Sarah Ibarruri
Jan 2014
OP
democratisphere
(17,235 posts)1. NICE!...VERY NICE!
Who needs Photoshop when you look like THAT!
dballance
(5,756 posts)2. I applaud them. /nt
Ed Suspicious
(8,879 posts)3. This is a really good development.
awoke_in_2003
(34,582 posts)4. Oh, the clothing manufacturer...
we have two sims that are used by the other American Eagle, so I was confused for a minute.
jmowreader
(50,524 posts)5. Who needs Photoshop when you have pretty women and lots of makeup?
morningfog
(18,115 posts)7. That is very much the point.
Advertisers, as a practice, photoshop even the "pretty women" with "lots of makeup." It creates not only an unrealistic expectation of beauty, but a wholly artificial one.
Sarah Ibarruri
(21,043 posts)10. Women, these and all others, don't need to be photoshopped. nt
A HERETIC I AM
(24,360 posts)6. Good for them. n/t
Lilyhoney
(1,985 posts)8. Sales ploy.
snip
"But now that so many women are doing their shopping online, using models that look like real women could help consumers make better informed purchasing decisions."
This is being done in hopes to increase on-line sales. Not for any other reason.
Lilyhoney
Boom Sound 416
(4,185 posts)9. Very carefully, nay artfully worded