Field & Stream features woman on cover for first time in 30 years

[Jgarrick]

http://www.nooga.com/166248/more-women-making-waves-in-the-outdoor-world/



I'm confused. I don't know if it is clever marketing or if it is a true reflection of what's happening in the outdoors marketplace, but everywhere you turn outdoors these days, you find women. No, I'm not talking about the scantily clad women we've always seen selling beer or boats. I'm talking about camouflage-wearing, gun-toting, fishing rod-flinging women seriously partaking in consumptive outdoor pursuits.

In the past two days, the news making the rounds includes Miss Kansas Theresa Vail hosting her own hunting show. And for only the second time in history, Field & Stream is featuring a woman solo on its cover. Before Eva Shockey's May appearance, the only other woman to ever appear on the Field & Stream cover solo was in January 1976—when Queen Elizabeth was featured with her hunting dogs. If you're wondering, Field & Stream has been around 119 years. That equals about 1,428 covers ... and all but two of them have been monopolized by men.

In the May issue, Shockey, co-star of "Jim Shockey's Hunting Adventures" on Outdoor Channel, offers her predictions on what the future holds for hunting and for women. Shockey, who was recently in Chattanooga at the annual Safari Club fundraiser, predicts the numbers of women outdoors will continue to rise. She cites growth in sales to women at major retailers and the number of media outlets highlighting women in the outdoors as positive indicators. Shockey thinks the increase will lead to another first in the near future: the first-ever hunting show hosted exclusively by a woman. I have a feeling that is a hint, by the way.

"The steady and growing number of women who are becoming hunters is really transformative for the outdoor sports," said Anthony Licata, editorial director of Field & Stream. "As a spokeswoman for that change, Eva was a clear choice for the cover of our 'What's Next' issue." Statistics vary somewhat based on source, but according to the U.S. Census Bureau, the total number of women hunters surged by 25 percent between 2006 and 2011. At last count, 11 percent of all U.S. hunters, about 1.5 million, were women. The number of fisherwomen is significantly larger. At least 8.9 million women went fishing in 2011, or 27 percent of all anglers.

(Excerpt, remainder of article at link)

About time...!

[seabeyond]

1. i would say good for them, but it took them 30 yrs.... nt

[Logical]

5. You don't think maybe it is to sell magazines to men? She is very attractive. nt

[oneofthe99]

6. Why are you noticing her looks ? just look at the bow and clothing

[The Straight Story]

7. If that was the goal why haven't they been doing that all along?

Of course some will think that is why. Men are just animals who will snatch up any magazine with a pic of a woman on it - or they think that is all men care about and would never have bought it if they weren't able to lust over the cover later.

Us men need to have others out there to make sure our wild animal instincts are kept in check and we see as little such photos as possible. Cause lord knows what every single human male is thinking when they see a woman.

They should probably just stick with covers of animals and mountains painted by Bob Ross.

At least folks of color are safe from this magazine (just like white males don't seem to be on the covers of rap-up magazine - at least from a casual image search of it). Lord knows if they put a black or latino male on it people might think they were pandering. No matter how you slice it most magazines just don't cover all the bases they should.

And all sarcasm and such aside - I have seen this and many other outdoor type mags growing up (both at home and at friends' homes) and while I have seen women pictured with families on them I really don't recall seeing any minorities on them, especially pics of them with their families with picnic baskets, loaded down station wagon, etc.

[oneofthe99]

8. .

http://outdoorshow.wordpress.com/2009/10/06/why-don%E2%80%99t-african-americans-hunt/


Why don’t African Americans Hunt?
6102009

By Donny Adair, President

African American Hunting Association, LLC



According to the most recent U.S Census estimates on the distribution of the U.S. population by race/ethnicity (2007) there are 37 million African Americans or about 12 percent of the total population. According to the U.S. Department of Fish and Wildlife data for the same year, only 1 percent of those who hunt are African Americans

[The Straight Story]

11. Probably because when people see a black man with a rifle they call the cops

I would suppose one of the biggest factors though is where the population is centered. A lot more white people in rural areas where most of the hunting is done.

I could be wrong but that seems like a rather logical conclusion. It is worth noting that even growing up here in the city people I knew often went hunting on the land of some relative or someone they knew out in the country (friend of a friend, old high school buddy, etc). Those opportunities are less available to some.

In Louisiana I would imagine the numbers you have would be higher on some things for African Americans (they are for fishing licenses):
From 2008 Louisiana Fishing report:
Specifically, 56.3% of Hispanic, 41% of White and 31.8% of Native American respondents hold saltwater licenses. In addition,
29% of African Americans hold a saltwater license followed by 28% and 24.1% who hold basic and hook and line licenses, respectively. No African American respondent holds a lifetime licenses.

[lumberjack_jeff]

21. Cover grabs attention long enough to have interest piqued by "Why Turkeys are Smarter Than You". nt

[The Straight Story]

22. she gave a short but interesting interview

"My mother was a dancer, not a hunter, very feminine and lady like" She grew up seeing hunting as masculine and her dad wanted her to get into it. She didn't want to though until graduating college when she was 20.


http://www.fieldandstream.com/blogs/gun-nuts/2014/01/reader-questions-eva-shockey-part-1

[Eleanors38]

28. ^^^. This.

[Orrex]

26. I guess that's why magazines about crocheting and knitting have attractive cover models

Clearly attempting to appeal to the male demographic.

[oneofthe99]

2. Women hunting , fishing has grown in leaps and bounds in the last 5 years or so

One very clear indicator of this is lines of clothing in hunting and fishing made and marketed exclusively to women .


http://www.cabelas.com/catalog/browse/womens-hunting-clothing/_/N-1102496/Ns-CATEGORY_SEQ_104815980?WTz_l=PPC%3Bcat104789880

[PoliticAverse]

3. And back in December, 1923...

[The Straight Story]

4. Well, we do have things like

http://www.usashooting.org/ - Shooting teams of both men and women. And the ladies glock shooting team. Women hunters (like my aunt who bow hunts deer on her farm in Indiana. She has a gun but prefers a bow although I don't get why). I have known, and fished with, plenty of ladies over the years - just go fishing to a local dam and you will probably see just about as many women fishing as you do men, from little girls to old ladies. Mom loved to fish but hated to clean em so that was left up to us kids.

I don't really know much about field and stream (I was always partial to Ohio Fisherman mag growing up) but a quick search of their covers shows more animals than people. But when people are drawn/photo on it has been predominately male (which isn't a shock given that numbers wise more men have been hunters over the years but still rather sad in that it hasn't portrayed more women and people of color to more fairly represent hunters).

[nomorenomore08]

10. Not a hunter myself, but I think some prefer the extra challenge of the bow. n/t

[The Straight Story]

12. Coulde be, my dad gave up bow hunting after mom died

After seeing mom suffer for months in the hospital he just couldn't bring himself to risk doing the same with a deer. So he got rid of it but kept the rifle. He hasn't hunted at all since then but mainly due to age. He pays for the processing of a deer when my nephew gets one though so they can share in the meat. One deer goes a long way.

[nomorenomore08]

14. Any idea how much it costs to have a deer "processed"?

Not that I would ever need to know, most likely, I'm just curious.

[The Straight Story]

16. It varies depending on who you have do it, a few examples:

Around 100 for skinning and cutting.

Another is: $95- Skin, Cut, and Vacuum Pak

Also worth noting:

The typical Northern fawn, which includes "button bucks," weighs about 55 to 75 pounds field dressed, while a healthy doe fawn weighs 45 to 65 pounds field dressed. Southern fawns weigh less - sometimes less than 30 pounds field dressed.

Yearling bucks, which range from small spikes to basket-racked 10-pointers, typically weigh 105 to 125 pounds.

Northern does weigh 105 to 120 pounds field dressed.

From this site has a really good breakdown on deer and other animals for comparison - including percent of blood, hide, etc
http://www.butcher-packer.com/index.php?main_page=document_general_info&products_id=331

If you are a more avid hunter (or even casual I suppose) you might do all of this yourself of course at no real cost (except initial investment in tools you may like to utilize). My friend is a guide for duck hunters but he also deer hunts and does everything himself and sells the hides (there is a pretty solid market for those actually).

[nomorenomore08]

20. Cheaper than I expected. Thanks for the info. n/t

[handmade34]

27. fairly easy to do yourself

with the right tools... used to raise, kill and dress out all my own meat (now a vegetarian )

[one_voice]

9. I want to learn to shoot...

a bow. There's a place down the road I may look into.

I love they way she is portrayed in the picture.

[Skittles]

13. because bow hunting is so sexy

[Jgarrick]

15. You bet it is!

[Skittles]

25. to each his own

[LanternWaste]

29. And much like their male counter-parts, the subject on the the cover is dutifully wearing make-up

And much like their male counter-parts, the subject on the the cover is dutifully wearing rather a lot of make-up, lip-stick, eye-liner, etc.-- quite de-rigueur in the hunting sets I imagine.

[Yo_Mama_Been_Loggin]

17. I guess the question that should be asked is

Is the woman on the cover a hunter or just a model?

[The Straight Story]

18. Her Name is Eva Shockey

From FB:
Public Figure
Hunt, Love and Be Grateful.
Jim Shockey's Hunting Adventures: Sun 8pm | Sun 12am | Fri 3:30pm* *EST on Outdoor Channel
https://www.facebook.com/evashockeyfanpage

From a website:
Eva Shockey knows what it means to be part of the Outdoor Industry. Growing up with Professional Hunter and Television personality, Jim Shockey, as her father, Eva was brought outdoors and in front of the camera at an early age. With a combined passion for conservation and adventure, Eva is now a full-fledged 'Outdoor Channel' and 'Wild TV' personality and is quickly making a name for herself within the industry as a proud, female outdoors-woman. She spends over 250 days per year traveling the world to co-host "Jim Shockey's Hunting Adventures" as well as representing the Outdoor Channel as host for various TV specials and red carpet events. Eva is linked with various well-known outdoor brands, like Crosman, Mossy Oak and HunterCourse and makes guest appearances at trade-shows and fundraisers across Canada and the USA.

http://www.evashockey.com/

[The Straight Story]

19. And she tweeted about the cover and the shoot for it:

https://twitter.com/EvaShockey

Some tweets to her about it that she retweeted:

Cameron Cox ?@ratherbehuntin5 Apr 15

@EvaShockey is giving hunters and huntresses everywhere a good name. Congrats on making F&S cover. Definitely a feat of a lifetime. #proud

Mike ?@MikeFafard Apr 15

@EvaShockey this shows young women they can keep their clothes on and make the cover of a magazine. #rolemodel pic.twitter.com/ehRkWxfjq0

Jackie Bartz ?@JackieBartz2 Apr 15

Awesome to see a woman on the cover of @FieldandStream @EvaShockey Way to represent for the ladies Eva! http://www.fieldandstream.com/articles/hunting/2014/04/whats-next-predictions-future-hunting-fishing-and-conservation …

[RebelOne]

23. For 13 years, I worked for a publishing company

that distributed outdoors magazines all over the U.S. and we had many women on our covers. Many of them were fishers and not hunters, though we did do articles about women hunters.

[Warren DeMontague]

24. Between The Hunger Games and The Walking Dead, I bet sales of archery equipment is through the roof

I dunno, although I guess a crossbow isn't really archery... or is it? Not my area of expertise.