Burger King sells ‘Proud Whopper’ in San Francisco

[William769]

NEW YORK — Burger King is celebrating gay pride with a message on its Whopper wrappers.

The fast-food chain says it will post a video online Wednesday that shows scenes from a San Francisco location where it sold a “Proud Whopper.” Customers were not told what is in the burger, which comes wrapped in rainbow paper. Once opened up, a message inside the wrapper states, “We are all the same inside.”

The idea is that the Proud Whopper is no different from the regular Whopper, despite its colorful packaging.

The chain says the “Proud Whopper” video was shot over the past weekend in San Francisco, near where the city held its 44th annual gay pride parade. Fernando Machado, who heads global brand management for Burger King, said in a phone interview the “Proud Whopper” will remain on the menu until Thursday.

A rough cut of the two-minute video shows confused customers asking about the Proud Whopper, trying to figure out what makes it different, then later grasping what is happening.

http://www.lgbtqnation.com/2014/07/burger-king-sells-proud-whopper-in-san-francisco/

What a great ad!

[shenmue]

1. Nom nom nom!

Burger King is a holy place to me.

[TacoD]

2. It's a start, but I doubt they would have the guts to roll something like that out nationwide (nt)

[William769]

5. Well a start is better than a non start.

I just don't understand why people feel the need to shit on great news.

[TacoD]

9. Sorry don't mean to shit, like I said it's a start. (nt)

[Hassin Bin Sober]

29. Jeaolus Taco lover!

[Wait Wut]

11. They really don't have to.

That was done in San Francisco, I'm in Arizona. Good news travels fast.

There is no way they thought this wouldn't go viral. BK advertisers are not morons.

[zappaman]

3. No Unicorn meat? No sale!

I kid, I kid.
Pretty damn cool!

[NYC_SKP]

4. I can K/R this just for the clever and suggestive name....

.

"Proud Whopper"!

Now if only we could get this going in more cities. The wrapper is brilliant!

[Wait Wut]

6. That's so freakin' cool!

I actually got a chill!

[ZombieHorde]

7. Although I usually dislike cultural/spiritual/political movements being

appropriated for consumerism, I am glad Burger King is doing this.

[cwydro]

8. I'd like to see that here

in NC.

[William769]

10. Me too!

[peacebird]

12. Burger King is now our fast food place of choice! Just like Michaels is our craft shop.

Hobby Lobby will never see a dollar from us again!

[William769]

14. ...

[joeybee12]

13. Now that's equality...being able to harden your arteries as quickly as

straight people!



KNR

[William769]

15. ROFLMGAO!

Well we do want equality!

[Jamaal510]

42. +1

[Aerows]

16. The only thing I can eat from BK is the original chicken sandwich.

But still, thanks BK

[Wait Wut]

17. It's strangely awesome, isn't it?

Now I want one.

[RKP5637]

18. Now I'm hungry!!! Love the wrapper!!! K&R !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[tularetom]

19. I applaud them for a great gesture, but it's still a heart attack on a bun

710 calories, 42 grams of fat, over 1000 mg of sodium.

[onehandle]

20. Teh burger that will make me teh gay?

Bravo, Burger King.

We always preferred them to the klown burger when I was a kid.

[William769]

22. ...

[sheshe2]

21. KnR BK for the PW!

[William769]

23. Great news, isn't it?

[sheshe2]

35. Yes!

The marketing effort is part of Burger King’s push to connect with customers in a more meaningful way, particularly with the younger individuals fast-food chains are known for courting. As part of that push, Burger King recently said it was retiring its “Have It Your Way” slogan in favor of the more personal “Be Your Way”.

http://www.dallasnews.com/business/restaurants-hotels/20140701-burger-king-selling-proud-whopper-in-san-francisco.ece

[KamaAina]

24. Burger King? In SF?

[William769]

25. Not all people are... oh never mind.

[Little Star]

26. I like the rainbow wrapper much better than the one I get in MA. k&r

[William769]

27. I do too!

[qazplm]

28. yes it's bad for you

but gotta tell you, there is just about nothing tastier than a Whopper with cheese.

It's pretty much perfection.

[NM_Birder]

32. agree, the burgers are awesome, but BK fries are disgusting.

McDonald's OWNS fries and a coke for taste, not so much for Mcd's burgers.

anybody know what they pay per hr ?

[NM_Birder]

33. doh, nevermind .... fuck em, they only pay min wage.

[sendero]

37. And not only that..

... their CEO called those seeking a living wage "vile" among other things I can't recall but I'm sure could be googled.

No thanks to Burger Snot and fuck them as well.

[Warren DeMontague]

30. Good for Burger King.

It's probably been 20 years since I've eaten any of their food, but it's good that they're making a positive statement.

[Cha]

31. Don'cha just love

San Fransisco, William!

[Politicub]

34. Equality is good for business

[craigmatic]

36. We are all the same inside high blood pressure, diabetes, etc.

Sorry I just had to be snarky.

[Jeff In Milwaukee]

46. I chose to ignore the obvious...

It's nice gesture. Just don't actually eat one.

[NightWatcher]

38. Just like an undercooked Whopper, we're all pink on the inside.

[riderinthestorm]

39. Ok. Thread win of the day. Definitely had me laughing

Bravo Burger King!

[nomorenomore08]

40. BK isn't bad as fast food goes. Though I do prefer their chicken/fish sandwiches over their burgers.

The only time I've eaten there recently was for the 2-for-$5 sandwich deal. But after this I might make a stop for lunch.

[MarianJack]

41. This 59 year old straight guy...

...would buy that Pride Whopper if it were available up here in Maine. I believe in standing with my LGBT friends and allies (unlike our "modrate" Republican senator who took 18 years until Marriage Equality in Maine had been legal for 2 years before supporting it...GO SHENNA BELLOWS!!!)

peace!

[Terra Alta]

43. Good for Burger King!

and yet another company added to the ever-growing list to be boycotted by homophobic right-wing bigots, which will of course have no effect.

[Warren Stupidity]

44. Let me know when BK sells "Proud Whopper" in, say, Montgomery Alabama. nt.

[William769]

47. Let me know when asshole-ry Will stop for positive steps forward. nt

[Warren Stupidity]

48. Nice. Stay classy as always.

BK is marketing gay to what is probably the safest local market in America. I applaud them with exactly as much applause as they deserve for this bold step.

[William769]

49. Thanks! I'm always classy.

[NM_Birder]

55. should Burger king be ...

hated, boycotted and called names for not paying living wage, .......... or applauded for the marketing genius that has made them the burger of choice.

I think Burger King has shown superior progress in awareness, and GLBT equality, so in this case, ...fuck the workers.

[snooper2]

45. We might all be the same inside, but you won't get a burger that looks like that picture inside

[Initech]

50. I think I know where I'm going for lunch today!

[UncleYoder]

51. This seems to be a no-brainer to me.

Let's just all start ordering a Proud Whopper by name when we find ourselves in a Burger King.
And explain to the kid about what happened in SanFan, and what a cool idea we think it is.
I bet by the end of the month you won't need the explanation and word will filter back to corporate.

[William769]

52. Now thats a great idea!

Thanks.

[William769]

53. Burger King Proud Whopper

[progressoid]

54. And a big fuck you to Chick fil a