ann rmoney is not trying to make herself "like us" or "mainstream".

she is trying to make herself *exceptional*.

You see, she was able to stay at home and bear and rear 5 boys and that is why it is "so despicable" that those "lazy welfare queens" and those "career women" are an "abomination".

Some are missing the dog-whistle.

Much like shlafley jetted around the US telling women to 'stay home and take care of their children' and few noticed the hypocrisy; annie is making the same point; and some will be so caught up in the manufactured "mommy wars(tm)" they won't notice her trust fund, her various homes, her gargantuan privilege, and so on.