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Mon Oct 27, 2014, 01:39 PM


BCAM : Pink drill bits for breast cancer draw protestors to Sunday’s Steelers game

A controversy surrounding a major oil and gas services company’s breast cancer awareness campaign drew protestors to downtown Pittsburgh on Sunday.

Football fans packing into Heinz Field for the Steelers-Colts game were met by a handful of people handing out flyers and holding up signs warning passersby to “think before you pink.”

At half time, Baker Hughes CEO Martin Craighead planned to hand over a $100,000 check to Susan G. Komen, the world’s largest breast cancer organizations which funds screenings, treatments and research. The company is also giving out 1,000 hot pink drill bits to its customers around the world, along with breast cancer awareness and screening information.

Over the last few weeks, the backlash has brought together anti-fracking activists and health advocates who object to campaigns that they say “pinkwash” the serious impacts breast cancer brings on those with the disease and their families.\


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