Willie Nelson Is Launching His Own Brand of Weed
Willie Nelson takes a hit of the cigarette-sized vaporizer in his gnarled hand, exhaling a small cloud, before placing it on the foldout table in front of us. We’re seated in the cool enclave of his tour bus, at the entrance to his sprawling property just outside Austin, Texas, which he has dubbed the town of Luck. Up a hill and around a corner, people are rocking out at Willie’s own Heartbreaker Banquet, an annual fundraiser/music festival held concurrently with SXSW.
Now 81, Willie is biding his time before joining the festivities, and we’re talking about why he puts on the event every year. In the process, he lets slip that he has something else in the works: a new brand of weed, called, naturally, Willie’s Reserve.
Pressed on this, he’s either dismissive or coy, though he does indicate that the smoking implement he has again picked up is a part of the line. The PR person promises to connect me with Michael Bowman, a veteran hemp and pot lobbyist who serves as the fledgling brand’s spokesperson. Two days later, much colder, much more sober, and back in my native New England, Bowman and I connect by phone.
The discussion is below, but the rub is that the marijuana world is about to get its first connoisseur brand, edging it farther from an illegal substance and closer to the realm of fine wines.
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In the fetal position with drool on my chin
I messed up and smoked weed with Willie 
One of the best!
Willie Nelson's music is heard throughout this episode.
He's the "singing voice" of the actor playing the CW singer (starting at 01'35"
Favorite story about him is that when his house was on fire back in the '70s he ran back in to save his guitar and a pound of some primo smoke.
Man knows his smokables, that's for sure 
I get to learn all sorts of awesome stuff about things that were before my time 
somehow I only vaguely knew of him despite having heard his music and being pretty aware of the weed scene. Gonna have to see if any of that turns up in dispensaries up here next year
...as inspector #420. 
