Face it, Jeb: The Bush brand is irreparably damaged

[marmar]

(Bloomberg) A month of extensive New Hampshire advertising on Jeb Bush's behalf has failed to boost his support and likely Republican primary voters there view him as inferior to frontrunner Donald Trump on most key attributes.

A new Bloomberg Politics/Saint Anselm New Hampshire Poll also shows Bush's favorability rating among the state's Republican primary voters has dropped to its lowest level—57 percent—since the survey was first taken almost a year ago.

In the horse race, the former Florida governor has seen his overall support drop to 10 percent, from 11 percent in May. That puts him in third place, behind Trump at 24 percent and retired neurosurgeon Ben Carson at 17 percent, despite an advertising push by the pro-Bush Right to Rise super political action committee that has dominated the state's television screens for the past four weeks.

“With such a heavy spend, the Bush campaign was undoubtedly hoping for a bounce,” said Doug Usher of Washington-based Purple Strategies, which conducted the poll Oct. 15-18. “But their candidate is closer to Rubio, Fiorina and Kasich than to the top tier, and his favorables are moving in the wrong direction.” ..............(more)

The complete piece is at: http://www.bloomberg.com/politics/articles/2015-10-21/ad-blitz-fails-to-lift-jeb-bush-s-poll-numbers-in-new-hampshire-bloomberg-politics-saint-anselm-poll

[L. Coyote]

1. He should change his name to Jeb Trump.

Jeb Nixon might be an easier sell.