Cadbury Faces $9 Million Sales Slump After Changing Creme Egg Formula

[Miles Archer]

http://www.thedailymeal.com/holidays/cadbury-faces-9-million-sales-slump-after-changing-creme-egg-formula/011116

A year after Cadbury changed the recipe for its beloved Creme Eggs — replacing Cadbury Dairy Milk chocolate with cheaper cocoa mix, plus changing the standard six-egg order to five — the U.K. chocolate maker is facing the financial repercussions of its decision to ruin England’s collective Easter. Americans, unfortunately, have been getting a powdered milk version for years.

According market research firm IRI, Cadbury is facing a £6 million (approximately $8.7 million USD) slump in sales of the once popular Creme Egg, as chocolate lovers find the disappointment at the heart of the Egg. Total sales of all Cadbury-branded Easter eggs fell £10 million (approximately $14.5 million).

So far, Cadbury has not acknowledged the link between the unpopular formula change and its poor chocolate sales over the last year, with one representative telling trade magazine The Grocer that “the fundamentals of Cadbury Creme Egg remain exactly the same.”

This Easter, Cadbury’s claims will be put to the test when Mars introduces Galaxy Golden Eggs, and Ferraro releases a version of the Kinder Joy egg with chocolate in one side of the egg and a toy in the other.

[Scootaloo]

1. I can't for the life of me imagine anyone actually enjoying those things

Just thinking about it is making me queasy

[Drahthaardogs]

2. Well now that they have cheapened them, they are worse

just saying...

[LiberalElite]

7. I like them nt

[BlueJazz]

11. Same here. I'll take a Milky Way or Mounds bar any day.

(Rats..now I want one..bad)

[sharp_stick]

3. The American version sucks

I can imagine that people who know better would be pissed off.

I quit buying them the year I moved here.

[Iggo]

4. Yecccchhh!

That is all.

[angstlessk]

5. If you have one reason to exist at all

and change that...you no longer exist...how simple is that?

[alphafemale]

6. A toy IN the egg?

Wasn't that tried before by a company with choking incidents that led to a recall?

[spinbaby]

8. Kinder Eggs

They're not legal here because the FDA thinks they're a choking hazard. The actual toy is enclosed in a large plastic capsule inside the egg, so it's not like the kid would accidentally eat it.

Check out egg-opening videos on YouTube--they're apparently very popular with the toddler set and have millions of views.

[muriel_volestrangler]

9. Kinder Surprise eggs have been sold in Europe for years, including the UK

The 'Joy' half-and-half version is being introduced to the UK this year, but has been in many other countries for several years:

https://en.wikipedia.org/wiki/Kinder_Surprise
https://en.wikipedia.org/wiki/Kinder_Joy

[meow2u3]

10. Lesson to be learned here

Don't fix what ain't broke!