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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsNetflix Caused 50% of U.S. TV Viewing Drop in 2015 (Study)
Netflix is leaving an indelible mark on the TV biz and while the streaming giant isnt dealing a fatal blow to the industry, it is seriously cutting into traditional television ratings.
In 2015, Netflix accounted for about half of the overall 3% decline in TV viewing time among U.S. audiences, according to a new study by Michael Nathanson of MoffettNathanson. The analyst calculated that based on an estimate that Netflixs domestic subs streamed 29 billion hours of video last year, representing 6% of total American live-plus-7 TV viewing reported by Nielsen (up from 4.4% in 2014).
Moreover, Nathanson predicts Netflixs total streaming hours as a percentage of TV viewing will continue to rise to about 14% by 2020. Currently, Netflix is a source of industry pain, but not necessarily a cause of industry death, he wrote in the note.
Executives at media conglomerates are now viewing Netflix as a growing threat. Time Warner CEO Jeff Bewkes, who once compared Netflix to the Albanian army, last fall said that the company may pull back on licensing TV content to SVOD services.
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Netflix U.S. Viewing to Surpass ABC, CBS, Fox and NBC by 2016: Analysts
But not all TV networks are suffering from the rise of Netflix and other streaming-video services, Nathanson noted. Total viewing of networks from Time Warner, Scripps Networks Interactive, AMC Networks and Discovery Communications rose in 2015. A+E Networks viewing hours declined 15%, Viacom fell 13%, and NBCUniversal and Disney each dropped 5% overall.
More at:
http://variety.com/2016/digital/news/netflix-tv-ratings-decline-2015-1201721672/
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Netflix Caused 50% of U.S. TV Viewing Drop in 2015 (Study) (Original Post)
Logical
Mar 2016
OP
Shandris
(3,447 posts)1. Wait...people still watch tv?
One simple word: WHY?!?
Okay, I think I'm done marvelling at the...'habits' of the average American. Carry on.
Chichiri
(4,667 posts)2. Chill. nt
Old Codger
(4,205 posts)3. Works for me N/T
arendt
(5,078 posts)4. Gee, 200 channels of reality TV crapola and they wonder...
why people will pay $20/month for access to REAL entertainment.
Riddle me this: I'm paying $100/month for basic cable and most of the channels have commercials. $100/month to have time wasted by commercials. Oh, I could spend another coupla hundred and then get whacked a monthly fee for a TiVo.
TV got greedy and stopped having value. The only thing that keeps them afloat is the permanent campaign, the constant political ads.
dixiegrrrrl
(60,010 posts)5. We dumped tv when we were paying $65.00 for cable.
With Netflix and Hula and youtube we miss nothing that is on tv.
Minus commercials.
On OUR own schedule.