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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsTrump’s earned $1.9 billion in ‘free’ advertising, report says
Republican front-runner Donald Trump has received the equivalent of $1.9 billion in free advertising due to intense media coverage, a report said Tuesday.
The New York Times, using data from mediaQuant, says Trumps free advertising is based on media coverage and the equivalent advertising rates.
Trumps coverage pales to his nearest rival, Sen. Ted Cruz, who has earned $313 million.
The free media has helped Trump vault to the top of the Republican presidential standings despite the paltry $10 million in paid advertising, which is only the sixth highest of all candidates. Former Florida Gov. Jeb Bush spent the most, $82 million, and Florida Sen. Marco Rubio spent the second-most at $55 million.
more
http://www.marketwatch.com/story/trumps-earned-19-billion-in-free-advertising-report-says-2016-03-15
And it is only going to get worse
awake
(3,226 posts)Kip Humphrey
(4,753 posts)Donald Ian Rankin
(13,598 posts)I find the idea that the media shouldn't cover Trump's meteoric rise puzzling.
Blue Owl
(50,355 posts)Agnosticsherbet
(11,619 posts)But first, we need to break up the media conglomerates who control who gets free advertisement.
Initech
(100,067 posts)1939
(1,683 posts)That is the same reason he gets so much media time.
Octafish
(55,745 posts)We don't need no Fairness Doctrine, I read on DU a lot of late.
And some will never even know to wonder whatever happened to the Free Press?
FLPanhandle
(7,107 posts)The media plays to it's audience.