Inside Marco Rubio's Hollow Campaign
So while other campaigns touted “shock and awe” fundraising networks and precise, psychographic analytics and voter targeting operations, Rubio’s tight-knit group of mostly 40-something bros believed wholeheartedly that they didn’t need a specific early-state win. They didn't need a particular political base. They didn’t need to talk process. They didn't need a ground game. They didn’t need to be the immediate front-runner.
All they needed was Marco.
Their confidence bordered on arrogance. Sure, his closest advisers—campaign manager Terry Sullivan and media strategists Todd Harris and Heath Thompson—were right that their candidate was likable. He began the race as the second choice of many Republican primary voters. They just never figured out how to make voters embrace him as their first.
Trump was drawing away the cameras they had banked on lifting their rising star, sucking up all the media attention as he dominated media cycle after media cycle, setting the parameters of the 2016 debate, day after day. Suddenly, their telegenic candidate couldn’t get on TV.
And when Rubio stumbled, as all candidates do, there was no infrastructure to catch him, no field program to lift his support, no base to fall back upon.
All they had was Marco.
http://www.politico.com/magazine/story/2016/03/marco-rubio-2016-campaign-drop-out-213736#ixzz435A9OpBv
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