MSNBC shuffling execs in another bid to fix lousy ratings

[KoKo]

(Note the article doesn't mention that MSNBC canned Ed Schultz, Al Sharpton in their Prime Time and has a long history of getting rid of its best and brightest from Phil Donahue thru Keith Olbermann.)

MSNBC shuffling execs in another bid to fix lousy ratings

By Claire Atkinson
March 15, 2016

NBC News boss Andy Lack is lining up reinforcements to help fix ratings-challenged MSNBC.

Lack has been trying for more than a year to boost the left-leaning MSNBC by returning it to rolling news coverage during the day and fostering a tighter relationship with talent at NBC News.
--------
The latest change follows a string of recent embarrassments for the flailing network, which was already losing ratings ground during this heated election season.

Those include a messy breakup with daytime host Melissa Harris Perry, who walked out on the network over frustration that her weekend show had been repeatedly preempted for election coverage.

That brouhaha was just dying down when MSNBC “Hardball” host Chris Matthews was taken to task this week for having guests on his show who had recently contributed to his wife’s Senate campaign in Maryland. MSNBC dismissed criticism of Matthews and insisted there was no controversy.
--------
While rival news networks are on fire, drawing millions of viewers and mopping up huge advertising dollars, MSNBC is losing primetime eyeballs compared with the number of viewers it had in the 2012 presidential election.

MSNBC is faring better in daytime, with ratings in the target audience up 166 percent last month.
--------

MSNBC is also trying again to woo back the former face of the network, Keith Olbermann, to do political commentary. Olbermann had declined an earlier offer in December to return, in part because of the small salary involved.

“They want to get him back to the table again,” a source said.

http://nypost.com/2016/03/15/msnbc-shuffling-execs-in-another-bid-to-fix-lousy-ratings/

[Rex]

1. MSNBC, the station too scared to keep great progressive personalities on the air.

FUCK EM. The best day in the world will be when the GOP AND the M$M crumbles into ashes.

[RKP5637]

5. MSNBC has been totally clueless for a longtime now. They could go off the air and many would not

even notice much less care.

[Rex]

11. I remember when they started up and I was already well turned off toward the M$M.

However MSNBC gave me some hope of having a progressive-moderate line up that I could watch and agree with. After they sacked Schultz and added insult to injury by hiring Todd...I wrote them off completely.

[LiberalArkie]

27. I won a brand new Sony 27" color tv. That was when MSNBC started and was mainly a tech

network with Leo Laporte, Kevin Rose and others.

[Rex]

28. Flat-screen?

True, but I meant from a tech network to changing their format toward all politics. I think they started up around Clinton's second term as like you said a techie site.

[LiberalArkie]

32. That was before flat screens. I think the TechTV stuff was at night and news like CNN during the day

The techtv stuff was ahead of its time and I think they sold it off to someone in 98.

Note: The Site, hosted by Soledad O'Brien, was an hour-long TV program devoted to the Internet revolution. It debuted in July 1996 with MSNBC's launch and aired Monday through Saturday, reaching 35 million homes. The Site was a forerunner to an entire technology channel called ZDTV, later renamed TechTV, which merged to become G4.

Dev Null, Soledad's animated barista co-host was voiced by Leo Laporte, who later became an anchor personality on TechTV, hosting multiple shows.

The Site covered technology in all forms, from technical aspects to news and culture. Musical artists Duncan Sheik and Poe were among many musicians interviewed over how technology influenced their music.

[Iggo]

13. Eight years ago I would've noticed.

Not now, though.

[sakabatou]

2. I would love to see him back

[Z_California]

3. Gee I wonder where they may have gone wrong?

It's almost like they've alienated their voters, er I mean audience.

[Viva_La_Revolution]

6. +1

[Betty Karlson]

12. I think it will be some time before that stsarts dawning on the execs.

1% and DC bubble? Toxic combination.

[RKP5637]

4. Comcast is likely telling them they have to get more right wing than Fox News. That

seems to be MSNBC's wonderful view of the listening landscape. I hardly watch them and FFS Morning Joe, for example, UGH! I get more news off DU than ever from MSNBC.

[fredamae]

7. They can just Pull The M$NBC Plug

and get it over with.

Not even KO will bring me back. KO needs to be on air - someplace but Never again CorpoMedia imo. HBO would be Great.....

[Iggo]

15. Wherever Olbermann pops up, I'll watch him and probably just him.

Olbermann can't save that sinking ship.

[RKP5637]

22. Yep, same here. I really miss Olbermann. He was the only one in all of M$M that had the guts to

say things as they were/are. He always made a lot of sense to me.

[floriduck]

8. Don't do it, Keith.

They are toxic and it's going to get much worse as their former audience continues to walk away.

[NightWatcher]

9. you wanna fix things, fire Joe Scabs, Mika, Tweety, and ditch Lockup

[bkkyosemite]

18. Yes and that lockup is a joke.

[shraby]

33. What NightWatcher said is what I say.

[pengu]

10. They're just unwatchable

Even Rachel is awful now.

[RKP5637]

24. There's been quite a change in Rachel. I don't even watch her anymore and she likely does not

want to lose the big bucks she makes, so she drank, to me at least, the Comcast Kool-Aid.

[yortsed snacilbuper]

14. You can't fix stupid!

[yuiyoshida]

16. They want to be just like

Fox News...its too bad they decided to Run to the dark side.


New Msnbc theme song

[bkkyosemite]

17. I miss Keith and Ed and who was that other guy I liked I can see his face but

can't remember his name ....like I think the last name started with a H but might be wrong.

[ejbr]

23. Chris Hayes? n/t

[KoKo]

25. I liked Dylan Ratigan.

I don't think he got fired but just got sick of MSNBC and left to do other things.

[dorkzilla]

26. Dylan Ratigan...be still my heart

Love that man. I think he's farming now or something.

[Guy Whitey Corngood]

19. "left-leaning"

.

[LoisB]

21. My sentiments exactly.

[C_U_L8R]

20. Keith !!

Be still my heart.

[onecaliberal]

29. M$HRC, is NOT left leaning. They watch real republicans on faux , not republican light.

[thereismore]

30. Keith, don't do it. They will cut your neck on a whim. Fuck'em, I'm so done with MSNBC. nt

[thereismore]

31. Rachel brought MHP on board but MHP wouldn't stomach the corporate bullshit and Rachel did.

So long live Melissa! Rachel, we hardly knew you.

[TheFarseer]

34. The are unbearable.

All Trump and Hillary. No other candidates existed for them. The only pretend to be progressive, but they're progressive the same way trump university is a college.