PIC: Occupy credit card?

[yurbud]

From a small regional bank or credit union, this might seem legit, but Barclays?

What do they think they'll accomplish with this?

[virgogal]

1. Strange,really strange. My LL Bean CC is Barclay's and it pissed

me off when I received it.

I kept it though----free shipping both ways.

[Scootaloo]

2. Ever read Naomi Klein's "No Logo"?

In it she describes how corporations will hijack movements and even anti-corporate rhetoric in order to help brand their products.

For instance, Sprite's "Image is nothing. Thirst is everything" slogan was intended to capitalize on the movement against brand loyalties. it said "We know you're too hip to tie yourself to one corporate logo or another. it's all about the goods. We're with you."

And it worked. That's the damnable thing, it really fucking worked for Sprite.

[yurbud]

3. I wondered if the hijacking simultaneously trivialized the "brand" of the movement

[Scootaloo]

4. If nothing else, it certainly dilutes it

If you have "Occupy" credit cards, "99%" cheeseburgers, and a car named "Reform" it does suck wind out of the sails.

[KurtNYC]

6. They used to call that 'culture vulture'

It is standard marketing and political practice to listen to customers (or potential customers) and then speak back to them in their own language. It works very well.

Ann Romney's line about Mitt not being "stiff" fits with this (although you aren't supposed to be so obvious about it, or slip in a distracting sexual entendre), because they did polls and found that one of the objection people have to Romney is that he comes off "stiff". Pollster love unprompted answers because that is how you discover the jargon of your customer.

The other maxim that comes to mind is the adage that: what passes for leader now is someone who sees a parade and jumps in front of it.

[Robb]

5. OK, that's the damndest thing I've seen all week.

I can't decide if it's tonedeaf or just absurdly audacious.

[Fire Walk With Me]

7. Lipstick on a pig. n/t