TRONC
Years ago, I took a grad level psych course about how organizations, partnerships, and corporations got stuck in making really bad decisions. A combination of "group think," a perceived need to please the boss, and a fear of retribution all contributed to making a potentially bad choice into a really, really bad decision.
The Tribune Media Corpse decided to remake its image, stress how hip and modern it is, and to set a new, flashy, and "with it" reality as it moves from paper to plastic. Oops, that was the grocery industry from the 1980s. From paper to online services news reporting.
Someone at the Tribune had already came up with the cost cutting idea of replacing a couple of dozen national and international reporters with purchased content from the pseudo news paper, USAToady. That village idiot probably failed to check the content of its local Chicago rival, the Chicago suntimes, that had done just that a few years ago. What a brilliant idea - beat the competition by cutting staff and having the identical national and international content from a third party.
That village idiot just made things worse. They renamed Trib (at least the name maintained some semblance of a decent rep) TRONC. I KID YOU NOT!
According to the urban dictionary, tronc means:
Someone/thing that is very old and archaic trying to act young and hip
How fitting.
I don't know the details of how "tronc" was chosen, but it has all the earmarks of all those factors I studied years ago in that psych class - with that same laughable result.
Tronc.
Gross.
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