In Denmark, supermarkets selling expired food are all the rage

[Grey Lemercier]

http://www.lostateminor.com/2016/12/09/in-denmark-supermarkets-selling-expired-food-are-all-the-rage/

While most people abhor the thought of eating food already past its expiry date, the Danish are actually lining up in droves for it.
Early this year, a special supermarket called WeFood opened its doors in Copenhagen. The ‘surplus store’ sells items – that are either expired, mislabeled, damaged, or headed to the trash – at discounts of up to 50 percent. With Danes throwing away around 700,000 tonnes of food annually, this initiative is a huge win in fighting food wastage.

“WeFood is the first supermarket of its kind in Denmark and perhaps the world as it is not just aimed at low-income shoppers but anyone who is concerned about the amount of food waste produced in this country,” said a representative. “Many people see this as a positive and politically correct way to approach the issue.”

In less than a year, WeFood has already opened a second store to fulfill demand. We recently talked to volunteer coordinator Sofie Ostengard to know more.

What was the inspiration for WeFood?

“About three years ago, the Danish Minister of Agriculture and Food, our General Secretary at Folkekirkens Nødhjælp and Head of CSR at Danish Supermarket Group gathered in a documentary concerning food waste. Then we decided to do something about this huge problem both in an environmental and economic perspective.”

How exactly does WeFood work? And why didn’t anyone think of this incredible concept before?

“We receive groceries from different suppliers, for instance, supermarket chains as a donation. Then we sell it in our shops 30-50% cheaper than normal. Everything from vegetables, bread, fruit, candy, beverages etc.”


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[KamaAina]

1. I doubt that would be legal here.

Unless, of course, Cheeto Benito gets rid of the FDA.

[3catwoman3]

4. With the person Petulant-elect Trump...

...wants to put in at FDA, he might as well be getting rid of it.

[Warpy]

2. Around here, they're called "Dollar stores"

and I see people stocking up before heading across the street to the high priced supermarket, WalMart.

[LeftInTX]

3. I was watching a silly YouTube video at Dollar Tree

This 20 y/o viral YouTube star goes into Dollar Tree to see what she can find. 12 rolls of toilet paper for $1.00. OMG I am going to be buying TP at Dollar Tree.

[scscholar]

5. "I don't have to get all dressed up, like I'm going to Wal-mart or something"

http://msgboard.snopes.com/cgi-bin/ultimatebb.cgi?ubb=print_topic;f=60;t=001359