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Should the Monday after the Super Bowl be a holiday? Heinz says yes!
Kraft Heinz will be giving all of its salaried employees the Monday after the Super Bowl off from work, and the company hopes it becomes a trend.
If there’s a better way to reach a vast Super Bowl audience outside of a multimillion-dollar ad, then Kraft Heinz is about to find out.
The iconic ketchup maker KHC, +0.36% announced that rather than fork out the dough for one of those coveted 30-second spots, it’s giving salaried employees the next day off — that is Feb. 6, the Monday after Sunday’s NFL championship is played between the New England Patriots and the Atlanta Falcons. Kraft has named and hashtagged it #smunday, in the hopes that they’ll gain some publicity and create a trend.
“It’s really all about how the Monday after the big game is one of the worst days of the year,” Nicole Kulwicki, head of brand build for Heinz told AdvertisingAge. “Nobody wants to go back to work.”
The company even started a change.org petition to “Make the Monday after the ‘Big Game’ a National Holiday!” of which over 3,000 supporters to date have signed among the 5,000 name slots requested. The petition will be sent to the U.S. House of Representatives and the Senate.
The iconic ketchup maker KHC, +0.36% announced that rather than fork out the dough for one of those coveted 30-second spots, it’s giving salaried employees the next day off — that is Feb. 6, the Monday after Sunday’s NFL championship is played between the New England Patriots and the Atlanta Falcons. Kraft has named and hashtagged it #smunday, in the hopes that they’ll gain some publicity and create a trend.
“It’s really all about how the Monday after the big game is one of the worst days of the year,” Nicole Kulwicki, head of brand build for Heinz told AdvertisingAge. “Nobody wants to go back to work.”
The company even started a change.org petition to “Make the Monday after the ‘Big Game’ a National Holiday!” of which over 3,000 supporters to date have signed among the 5,000 name slots requested. The petition will be sent to the U.S. House of Representatives and the Senate.
http://www.marketwatch.com/story/heinz-passes-on-pricy-super-bowl-ad-gives-some-employees-a-day-off-instead-2017-01-26
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