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arely staircase

(12,482 posts)
Sat Jun 30, 2012, 08:10 PM Jun 2012

The Watch/ how's this for timing? Now with better link

a group of neighbors who form a suburban neighborhood watch group and use it as a front to get away from their families. However, when they accidentally uncover an alien plot that threatens the world, they are forced into action....
...On March 27, 2012, it was reported that 20th Century Fox had the poster and trailer removed from Florida theaters in response to the increasing controversy concerning the shooting death of Trayvon Martin in Sanford, Florida by neighborhood watch captain George Zimmerman. The trailer featured Hill, imitating a gun with his hand to pretend to shoot at teenagers, while the poster featured a bullet-ridden, alien-themed neighborhood watch sign.

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The Watch/ how's this for timing? Now with better link (Original Post) arely staircase Jun 2012 OP
They had to push back the release date and change the title. Son of Gob Jun 2012 #1
That is true. zappaman Jun 2012 #2
You went to a screening? Son of Gob Jun 2012 #3
Nah, I make trailers for movies. zappaman Jun 2012 #4
My god, that's probably the coolest job I've ever heard of Son of Gob Jun 2012 #6
now with working link nt arely staircase Jun 2012 #5

Son of Gob

(1,502 posts)
1. They had to push back the release date and change the title.
Sat Jun 30, 2012, 08:40 PM
Jun 2012

EDIT : They didn't push it back, I thought they had.

The Neighborhood Watch marketing campaign began on February 29, 2012, with the release of a teaser poster, trailer and the unveiling of the film's website, jointhewatch.com.[39] On March 27, 2012, it was reported that 20th Century Fox had the poster and trailer removed from Florida theaters in response to the increasing controversy concerning the shooting death of Trayvon Martin in Sanford, Florida by neighborhood watch captain George Zimmerman. The trailer featured Hill, imitating a gun with his hand to pretend to shoot at teenagers, while the poster featured a bullet-ridden, alien-themed neighborhood watch sign. According to insiders, Fox intended to move into the next phase of the marketing campaign as soon as possible, focusing on the film's science-fiction aspect, while replacing the previous posters with images of the cast.[40][41] Fox maintained that the July 27, 2012, release date would remain unchanged by the Martin case or the marketing changes.[42]


In a statement about the changes, Fox said: "We are very sensitive to the Trayvon Martin case, but our film is a broad alien-invasion comedy and bears absolutely no relation to the tragic events in Florida… these initial marketing materials were released before this incident ever came to light. The teaser materials were part of an early phase of our marketing and were never planned for long-term use."[40] The new alien-focused campaign began on May 4, 2012, with the release of a new trailer, coinciding with Fox changing the film's name to The Watch, to further distance the film from the Martin case

zappaman

(20,606 posts)
2. That is true.
Sat Jun 30, 2012, 08:41 PM
Jun 2012

When I saw it, the title was NEIGHBORHOOD WATCH.
BTW, it has it's moments, but overall not that good...

zappaman

(20,606 posts)
4. Nah, I make trailers for movies.
Sat Jun 30, 2012, 08:46 PM
Jun 2012

And was going to work on that one until it got pulled and I moved on to something else.
If you don't think the trailer is good, then you certainly won't be impressed by the film.

Son of Gob

(1,502 posts)
6. My god, that's probably the coolest job I've ever heard of
Sat Jun 30, 2012, 08:53 PM
Jun 2012

I guess I always assumed people on the production team put the trailers together. What have you done recently?

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