While Hillary spent $140 million on tv spots, Trump campaign pumped its money into Facebook

[womanofthehills]

The Secret Agenda of a Facebook Quiz

While Hillary Clinton spent more than $140 million on television spots, old-media experts scoffed at Trump’s lack of old-media ad buys. Instead, his campaign pumped its money into digital, especially Facebook. One day in August, it flooded the social network with 100,000 ad variations, so-called A/B testing on a biblical scale, surely more ads than could easily be vetted by human eyes for compliance with Facebook’s “community standards.”

Perhaps out of necessity, the Trump team was embracing a new-media lesson: It didn’t have to build everything from scratch. Mark Zuckerberg and others had already built the infrastructure the campaign needed to reach voters directly. When “Trump TV” went live on Facebook before and after the second debate it raked in $9 million in donations in 120 minutes.

https://www.nytimes.com/2016/11/20/opinion/the-secret-agenda-of-a-facebook-quiz.html?_r=1

[JI7]

1. because msm gave him a lot of free airtime

[Hoyt]

11. That free airtime should have made it clear to people he was an ignorant white wing racist. Except

that's what voters in the key states preferred, unfortunately.

[mercuryblues]

19. It did make it clear

Perfectly clear that trump is a racist. His voters are perfectly ok with it.

[madville]

2. I don't recall ever seeing a Trump TV ad

He was getting free, nonstop coverage on all the news shows anyway 24/7.

[Jonny Appleseed]

27. I saw them all the time

Mostly just stock footage of happy Americans and Trump saying some nonsensical neo-patriotic bullshit. I also saw attack ads after the Comey thing about Clinton "baggage" that had cartoons of Hillary, Anthony Weiner, and Bill Clinton groping Huma. Fucked up stuff.

[stevenleser]

29. I didnt in NYC either, but when I traveled to Georgia, Florida, the Carolinas & Arizona

they were nonstop.

[JHan]

3. K & R

[HoneyBadger]

4. Because Zuckerberg was complicit

[KittyWampus]

6. Wrong. There was nothing stopping Clinton's campaign from using same strategy.

[HoneyBadger]

8. There is a direct connection between Cambridge and Facebook

http://www.democraticunderground.com/?com=view_post&forum=1002&pid=8880491

[womanofthehills]

13. and in 2016 Bannon was a vice president and secretary at Cambridge

Tweeted by Jester - Bannon just revised this form 2 days ago - I wonder why.

[KittyWampus]

21. So what? Cambridge Analytics didn't invent the technology. It's available to anyone who'll pay.

[FakeNoose]

9. Facebook never put a stop to the "fake news" stories because they were collecting ad money for them

They let people think they were reading real news stories. However there was one big difference.
They weren't news stories, they were paid advertising, all anti-Hillary lies.

The ads were on Facebook and Yahoo all the time. People say they were on DU also but I wasn't on here last year.
I believe they were everywhere.

What distresses me is that really stupid people not only believed them but forwarded them to their friends.
It was insane what was going on last year. Nobody knew it was Russians placing the ads, but Facebook must have known.
They sure collected a lot of ad money, and they never let on that it was all fake.

[HoneyBadger]

10. This internet in general is a platform for fake news

How many sites do you go to that advertise a "shocking" cure for diabetes, that looks like a really scary fruit? How many times do you see a Facebook ad about a Harvard engineer that got robbed and invented some super duper alarm system? Does Harvard have an engineering school? Fake 24x7. Zuckerberg is making real money from fake everything.

[Initech]

17. Those sponsored content links are driving a lot of this shit.

And they are on every page on the internet now! Fuck Outbrain, Taboola, and Revcontent. The sooner this bullshit goes away the better.

[FakeNoose]

23. Yes I never click on any of them

It's all junk and I don't want to support websites that take those junky ads.

They make money every time somebody clicks on the stupid ads.

[exboyfil]

26. Harvard has an engineering school

They are trying to upgrade it. I suspect it mostly caters to legacies who want to be Harvard men and women but are also interested in engineering. Possibly some of the poorer and middle class students that take advantage of Harvard's need based financial aid that also want to take engineering.

It is would not be the first choice for someone looking to go on in graduate study. The best state schools are better.

[NewJeffCT]

16. Facebook did try to stop the fake news maybe back in 2015 or early 2016

some time around then, I believe.

They had a panel that was going to review a lot of the "fake" news stories out there and allow or disallow them. However, the RWers made a HUGE fuss about it because the poor little snowflakes felt they would be unfairly targeted/singled out. So, FB dissolved the panel and let the shit show stay in place.

[HoneyBadger]

18. Facebook loves combining ads with news; i.e. they chase click throughs

https://www.wired.com/2015/09/zucks-old-ta-helped-facebook-master-mobile-ads/

[KittyWampus]

5. Hillary was using scattershot. Bannon was using laser guided missiles.

[OnDoutside]

7. Missiles with potentially Russian hacked information.

[Hoyt]

12. Bannon knew how to approach ignorant white wing racists and get them out to vote.

[KittyWampus]

20. And Clinton could have used data to either get her voters out to vote or KEEP TRUMP's home.

[Orsino]

24. Hillary was outlining a political agenda tuned to voters' economic needs. Trump flung poop.

Too many voters, turned off by the stench of poop, paradoxically voted for its source.

Also, too many voters hate women.

[KittyWampus]

30. This thread is about strategic use of voter data, methods of outreach and adverstising

You are talking about message.

[ucrdem]

14. Yeah yeah, he's a wiz, not. He lost bigtime and stole at least three states to game the EC.

F#ck this baloney backstory, it didn't happen. The behavior of the recounted states (WI, MI and PA) made that perfectly clear, and that's not counting FLA.

[msongs]

15. twitter is the ultimate souce of fake news, and facebook second. nt

[nikibatts]

22. Most of the voters who put 45 over the line in those close red states don't use FB.

[womanofthehills]

25. I live in a blue state in a small red town

Believe me, the Trump lovers in this town are on Facebook big time.

[Kittycow]

28. My 86 yr old trump mom is a Facebooker , in Oregon.

For her FB has supplanted the crazy emails but 90-something dad still sticks to those emails.

My mom's first stop every morning is Drudge

[YOHABLO]

31. People who read real news papers don't have a 'fake news' problem.

Fake news is all targeted towards social media. I am not quite sure how that affects younger people since they are mostly the ones who are using it.. older folks read news papers. NYTimes, Washington Post etc..

[HoneyBadger]

32. I blame Jon Stewart

Back in the Obama elections, the single biggest source of millenial news was The Daily Show. Then Jon retired. SNL, Samantha Bee and Trevor Noah combined could not fill the gap.