Why Bill O'Reilly Ad Boycott Just Might Work This Time

[HAB911]

A news story and flurry of tweets launched a movement aiming to take down a top TV show. Is it justice, or the birth of a media-killing monster?

This time, he just might not survive. Fox News ratings king Bill O’Reilly has always weathered controversy, from offensive comments to previous accusations of sexual harassment (both settled out of court). None of it hurt his O’Reilly Factor viewership, the biggest for a cable news show in 2016. His latest claims antagonized a less-forgiving constituency: his advertisers, at least 20 of whom have now pulled their commercials from the show. Such boycotts haven’t usually been effective at dislodging such a powerful TV personality, but the speed of the anti-O’Reilly campaign and the nature of the accusations, may actually get results.

The boycott exploded within days. A cadre of Twitter activists, battle-hardened from ongoing campaigns against the Trumps and Breitbart News, swarmed the initial New York Times story about the sexual harassment allegations and put pressure on advertisers to take a stand. They did—quickly and vocally. Within about 24 hours, over 20 companies— including major players like Allstate, BMW, and T. Rowe Price—pulled their advertising from the O’Reilly Factor and denounced his alleged behaviour.

https://www.fastcompany.com/40403369/heres-why-the-bill-oreilly-ad-boycott-just-might-work-this-time

[Eliot Rosewater]

1. In a just world he would be penniless.

[Phoenix61]

2. I think it would bother him much more to be shunned

Like all narcissists, the worst punishment ever.

[HAB911]

3. Here is a list of all the advertisers that have retreated from the show, thus far:

1. BMW
2. Mercedes Benz
3. Hyundai
4. Credit Karma
5. Mitsubishi
6. Constant Contact
7. Untuckit
8. Ainsworth Pet
9. GlaxoSmithKline
10. Sanofi
11. Allstate
12. Lexus
13. Bayer
14. Ancestry
15. True Car
16. Coldwell Banker
17. SHRM
18. Orkin
19. Esurance
20. T.Rowe Price
21. Touchnote
22. Amica Insurance
23. HR Block
24. Invisalign
25. Advil/Pfizer
26. Jenny Craig
27. VisionWorks
28. PacificLife
29. Subaru
30. LegalZoom
31. Eli Lilly
32. CarFax
33. Old Dominion Freight Line
34. GoodRx
35. Stanley Steemer

CNBC is updating this list as companies are confirmed.

http://www.cnbc.com/2017/04/05/trump-defends-fox-news-bill-oreilly.html

[HAB911]

4. Sleeping Giants List

https://docs.google.com/spreadsheets/d/1q_ZNcml-rN7I6XRakgXZdRQAxygVeB5P45zQYsZEQ_A/edit#gid=0

[lame54]

5. He can always sell gold

[Major Nikon]

8. William Devane seems to have that all locked up

[WillowTree]

6. I doubt it.

As long as he's got the ratings, I don't think he's going anywhere.

[BigmanPigman]

7. This will probably increase his ratings

since his viewers are tRump supporters and they are known to have such high moral standards. I read that his ratings are the highest in history and 4 million watch him daily. I wish Jerry Hall would convince Murdoch to "do the right thing" and stop FOX's dangerous propaganda machine.