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Nearly 50 Advertisers Have Ditched Bill O'Reilly. But Will It Be Enough To End His Show?
What's next, Fox will ask for donations?
https://www.buzzfeed.com/briannasacks/advertisers-are-revolting-against-bill-oreilly-but-it-might?utm_term=.ljeXNLZ5d#.qg9PYQlGm
The sudden wave of advertisers abandoning Bill O'Reilly's show this week has stunned media experts, sparking a broad debate over how — and if — the Fox News star can survive the sexual harassment scandal plaguing his program.
In the days since the New York Times reported that five women received about $13 million to settle allegations against the 67-year-old host, nearly 50 advertisers have yanked their commercials from the O'Reilly Factor. Automakers Mercedes-Benz and Hyundai led the charge, stating Monday that they did not want their brands associated with O'Reilly; a slew of others quickly followed suit, including brands like Advil, Coldwell Banker, H&R Block, and BMW.
And the backlash seemed to be growing, with ore than 25 companies announcing Wednesday that they would no longer run ads on O'Reilly's program. Out of the107 companies and organizations that have recently advertised on the program, nearly half have now said they will no longer do so.
"This is a pretty massive amount in a short period of time," said Crowdtap CEO Matt Britton, whose firm tracks and analyzes digital and media trends. "Once you have this many categories of brands pulling out, it becomes much harder to fill their slots because brands are afraid of becoming targets."
In the days since the New York Times reported that five women received about $13 million to settle allegations against the 67-year-old host, nearly 50 advertisers have yanked their commercials from the O'Reilly Factor. Automakers Mercedes-Benz and Hyundai led the charge, stating Monday that they did not want their brands associated with O'Reilly; a slew of others quickly followed suit, including brands like Advil, Coldwell Banker, H&R Block, and BMW.
And the backlash seemed to be growing, with ore than 25 companies announcing Wednesday that they would no longer run ads on O'Reilly's program. Out of the107 companies and organizations that have recently advertised on the program, nearly half have now said they will no longer do so.
"This is a pretty massive amount in a short period of time," said Crowdtap CEO Matt Britton, whose firm tracks and analyzes digital and media trends. "Once you have this many categories of brands pulling out, it becomes much harder to fill their slots because brands are afraid of becoming targets."
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