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America's National Parks celebrated on silk
America's National Parks celebrated on silk
By Madelyn Shaw, August 2, 2016
<SNIP>
In the autumn of 1926 one of the leading American silk textile manufacturers, H.R. Mallinson & Co., Inc. introduced a new series of printed dress silks for the Spring 1927 season. Inspiration for the series was drawn from the magnificent landscapes of several American national parks. Customers could choose from 12 different designs, each available in from eight to 12 colorways (combinations of colors) on three different fabrics (Mallinson’s trademarked fabrics: Pussy Willow, Khaki-Kool, and Indestructible Chiffon Voile). The silk fabrics were sold by the yard through specialty shops and department stores, and to custom dressmakers and ready-made clothing manufacturers. In the 1920s the ready-to-wear apparel industry was beginning to elbow aside the small dressmaker, tailor, and home sewer, but it had not yet taken over the market completely. Textile manufacturers still appealed to the ultimate consumer of their products through originality and quality, not just to the garment maker middlemen through price.
The genesis of the idea to create a National Parks themed set of printed silks likely stemmed from the tour of the Western parks that Mallinson's vice president, E. Irving Hanson, took with his family in 1923. Hanson's responsibilities included oversight of the firm's Design Department, the output of which ensured that the company set the trends for others to follow. Hiram Mallinson had hired Hanson away from another American silk manufacturer in 1913, with the goal of producing the nation's most innovative silks and competing successfully with the best European makers. Their first foray into silk designs inspired by American art and culture was a line called "Mexixe" in 1913, based on objects from Mexico and the American Southwest studied at New York City's Metropolitan Museum of Art, American Museum of Natural History, and Brooklyn Museum. The company was at the forefront of the "Designed in America" campaign that swept the country during World War I, sponsored by industry and cultural institutions who felt that the U.S. had outgrown the need to follow European styles in consumer goods. By 1926 Mallinson's was a recognized leader in American design and in textile manufacturing.
More: http://americanhistory.si.edu/blog/national-parks-silk
By Madelyn Shaw, August 2, 2016
<SNIP>
In the autumn of 1926 one of the leading American silk textile manufacturers, H.R. Mallinson & Co., Inc. introduced a new series of printed dress silks for the Spring 1927 season. Inspiration for the series was drawn from the magnificent landscapes of several American national parks. Customers could choose from 12 different designs, each available in from eight to 12 colorways (combinations of colors) on three different fabrics (Mallinson’s trademarked fabrics: Pussy Willow, Khaki-Kool, and Indestructible Chiffon Voile). The silk fabrics were sold by the yard through specialty shops and department stores, and to custom dressmakers and ready-made clothing manufacturers. In the 1920s the ready-to-wear apparel industry was beginning to elbow aside the small dressmaker, tailor, and home sewer, but it had not yet taken over the market completely. Textile manufacturers still appealed to the ultimate consumer of their products through originality and quality, not just to the garment maker middlemen through price.
Paradise Valley, Mount Ranier Park, Washington.
The genesis of the idea to create a National Parks themed set of printed silks likely stemmed from the tour of the Western parks that Mallinson's vice president, E. Irving Hanson, took with his family in 1923. Hanson's responsibilities included oversight of the firm's Design Department, the output of which ensured that the company set the trends for others to follow. Hiram Mallinson had hired Hanson away from another American silk manufacturer in 1913, with the goal of producing the nation's most innovative silks and competing successfully with the best European makers. Their first foray into silk designs inspired by American art and culture was a line called "Mexixe" in 1913, based on objects from Mexico and the American Southwest studied at New York City's Metropolitan Museum of Art, American Museum of Natural History, and Brooklyn Museum. The company was at the forefront of the "Designed in America" campaign that swept the country during World War I, sponsored by industry and cultural institutions who felt that the U.S. had outgrown the need to follow European styles in consumer goods. By 1926 Mallinson's was a recognized leader in American design and in textile manufacturing.
Bridalveil Fall, Yosemite Valley, California. When people visit Yosemite Valley, this is often the first waterfall they get to see.
More: http://americanhistory.si.edu/blog/national-parks-silk
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