Are Democrats Getting Serious About 2018?

[Beartracks]

...

There are many populations that can be targeted in the Democrats’ quest for voters who didn’t vote for Clinton; all of them, whether “base” or “swing,” require a persuasion strategy. A campaign that relies only on mobilization is unlikely to succeed.

But persuasion strategies rarely pay off quickly. Effective persuasion programs require organizing. And organizing success depends on credibility and consistency. These rules apply equally to strategies for driving a wedge into the opposition’s base, for attracting unaligned, disillusioned voters, and for engaging low-intensity or low-information base voters.

In other words, persuasion isn’t just about message. Getting the message right may be the least of it. It’s about messengers: For every dollar devoted to focus groups aimed at refining the message, Democrats need to invest 25 in organizing.
...

There’s a path back to winning. People fight hardest when defending their families, their property, and the things they believe in and believed they could count on. Millions of Americans, alarmed by the havoc that many years of right-wing rule would wreak, are signing up for the battles ahead. The other side may have more money, but it no longer has more intensity and more activists. It may even have less unity.

More at http://www.nationalmemo.com/democrats-getting-serious-2018/

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[Chasstev365]

1. Most money and efforts by the Democratic Party should go into

photo IDs and accurate voter registrations. A message that the Republicans are screwing you is great, but without protecting your voters, it's meaningless.