Apple fights Hollywood to price 4K movies on iTunes at $20

[still_one]

Apple is struggling to come to agreement over what to price Ultra High-Definition (4K) films from on its upcoming new Apple TV, reports The Wall Street Journal. Apple wants to charge $19.99 for major titles in 4K, which is in line with what it charges for newer HD movies, but some Hollywood studios want add an extra $5 to $10 surcharge. The company is set to reveal a new Apple TV device at its September 12th event, with the new set-top to finally support 4K and HDR streaming.
“I wouldn’t tell Apple how to price their iPads”
“I wouldn’t tell Apple how to price their iPads,” one studio executive involved in negotiations reportedly said. Apple usually supports lower prices because it believes that would entice more customers and help generate more profits over the long term, though studios often prefer to charge a premium for higher quality content to protect their profits. Apple TV, which is priced at $149 for the 32GB version, is losing market share to other companies like Amazon and Roku, which offer 4K and HDR media streaming players at a fraction of Apple TV’s cost. Amazon’s Fire TV for instance, is $89.99.


https://www.theverge.com/2017/8/29/16219676/apple-movie-pricing-hollywood-hd-4k-tv-struggles-agree-studios

As far as I am concerned 20 dollars is too much.

[Eliot Rosewater]

1. Problem is way too many are for sale but not for rent.

If they want to charge $2o to buy one, I guess that is in keeping with non 4k normally $15, but I want to rent them and no more than $7.99, which is too much but am willing to pay that

For some reason some services like VUDU ( and fuck VUDU, they are owned by Walmart) offer 4k rentals that Amazon does not.

[still_one]

2. I assumed because this was in context with Apple TV that it was a stream. If I remember correctly

DirectTV was offering a PPV of current movies for 30 dollars a pop:

https://www.techdirt.com/articles/20110923/12362316077/directv-admits-almost-no-one-wants-to-pay-30-to-watch-movie-home.shtml

[Eliot Rosewater]

3. Dont get me started on them.

Many years with them, and so many stories.

What I want is fiber optic which was offered by Verizon I think.

Not sure now who if anybody offers it but my son had it and WOW, way better than satellite which is way better than cable.

[still_one]

4. Yes, Verison's FIOS, but that isn't in most areas. AT&T UVERSE offers it is some areas, but that is

only newer areas. The older areas they will do fiber up to the house, and then use the home's existing copper

Google is supposed to be trying to roll out their version of fiber also