"High box office expectations for The Dark Knight Rises...were clouded on Friday..."

[woo me with science]

Reuters article, now updated on their main site.


http://www.dnaindia.com/world/report_colorado-shooting-brings-sad-end-to-batman-franchise_1717746

Colorado shooting brings sad end to 'Batman' franchise
Published: Friday, Jul 20, 2012, 21:18 IST
By Lisa Richwine | Place: Los Angeles | Agency: Reuters

High box office expectations for The Dark Knight Rises, the final film in Warner Bros' Batman franchise, were clouded on Friday by a shooting at a Colorado midnight screening of the film which killed 12 people.

The incident, in which a masked gunman opened fire on moviegoers, including children, brings a tragic conclusion to one of Hollywood's most-enduring franchises, as Warner Bros bids to find a new movie franchise capable of matching Batman's box office success.

The Time Warner-owned studio has been Hollywood's King of Franchises for years. Over the last decade, it generated worldwide ticket sales of $12 billion from its Lord of the Rings, Batman, and Harry Potter films...



....

[seabeyond]

1. you know, i really dont give a shit about the $ right now. isnt that odd

to think this is a time to discuss this.

[woo me with science]

2. Yes, that was my point. nt

[seabeyond]

3. good. lol. cause, i didnt want to offend. nt

[woo me with science]

8. No problem.

I hoped when I posted it that nobody would assume I was posting it for the financial news.

[enlightenment]

4. Well, Ms Richwine is

coming in as an early leader in the gross insensitivity award race.

Good grief.

[Peepsite]

5. Profits schmofits

If any moviegoers ever deserved a refund, these would be the ones.

[Zax2me]

6. I don't think the writer was intent on being insensitive.

Just wasn't thinking everything through.
I would guess she cares more about the lives lost than the box office take, just as everyone else.

[woo me with science]

7. I'm sure the story was assigned.

"Cover the financial angle."

That is what hits the reader as so crass, less than 24 hours after the shooting. The human cost of the attack is mentioned only in passing. Yet in our profit-based culture, it was an angle that needed to be covered.