SAG-AFTRA Takes on Ad Agency Droga5 Over Non-Union Work

[Omaha Steve]

Source: Variety

Dave McNary

SAG-AFTRA has launched a campaign against its members performing non-union work in commercials for high-profile digital advertising agency Droga5.

“Droga5 is an award-winning digital agency that executes high-profile projects for major advertisers, work that would typically otherwise be done through signatory agencies under the SAG-AFTRA Commercials Contract,” the union said Monday in a notice to its 160,000 members. “We are concerned that Droga5 has done at least some of this work by using union performers on a non-union basis and will be monitoring carefully against that possibility.”

Droga5 did not immediately respond to a request for comment.

The New York-based agency was founded in 2006. Its clients include Coca-Cola, Google, Heineken International, Hennessy, Mondelēz International, Motorola, Prudential, Toyota, Scion, Unilever, Under Armour and Qantas.

FULL story at link.


PHOTO COURTESY OF VARIETY

Read more: http://variety.com/2015/tv/news/sag-aftra-droga5-ad-agency-non-union-1201616095/

[Auggie]

1. Go get 'em, SAG ...

Ad agencies I worked for were always in compliance with the union. To do so otherwise was like playing with dynamite. WTF was Droga5 thinking? Especially since their clients have a shitload of money and no cause to balk at union rates.

[navarth]

2. +1