Democratic super PAC makes plans to spend $43 million on House races
Source: The Washington Post
By Mike DeBonis March 8 at 6:00 AM
The most prominent Democratic super PAC exclusively targeting House races said Thursday it plans to reserve $43 million worth of TV ad time ahead of November’s midterm elections, sketching out dozens of media markets where it plans to spend.
House Majority PAC (HMP) has close ties to House Minority Leader Nancy Pelosi (D-Calif.) and is the Democrats’ main counterweight to Republican super PAC spending led by the Congressional Leadership Fund, Americans for Prosperity, Club for Growth Action and other independent GOP organs.
The early ad reservations are not binding — they can be modified, canceled or enlarged later in the election cycle — but they allow ad buyers to lock in lower rates in key media markets where House campaigns will be potentially competing with Senate, gubernatorial and other races for ad time. This year, HMP’s ad reservations are coming weeks earlier than in prior cycles.
“2018 will bring a barrage of frantic negative attack ads from GOP outside groups, but HMP is ensuring we’re prepared early on to fight back,” Charlie Kelly, HMP’s executive director, said in a statement. “Momentum is on our side, and with smart, strategic investments, we will help Democrats win across the country.”
Read more: https://www.washingtonpost.com/news/powerpost/wp/2018/03/08/democratic-super-pac-makes-plans-to-spend-43-million-on-house-races
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