Kaepernick Campaign Created $43 Million in Buzz for Nike So Far

[DonViejo]

Source: Bloomberg News


By Eben Novy-Williams

September 4, 2018, 12:34 PM EDT

The mostly positive publicity outweighs the outrage on Twitter

Nike’s been backing controversial athletes since Prefontaine

The controversy surrounding Nike Inc.’s new Colin Kaepernick ad can’t be a surprise to the sportswear company. And in spite of the backlash, it’s probably pretty good for the brand.

Colin Kaepernick kneels for the National Anthem before a game on Oct. 23, 2016.Photographer: Ezra Shaw/Getty Images

In less than 24 hours since Kaepernick first revealed the spot on Twitter, Nike received more than $43 million worth of media exposure, the vast majority of it neutral to positive, according to Apex Marketing Group. That far outweighs the risk of alienating some customers, said Bob Dorfman, a sports marketing executive at Baker Street Advertising.

Link to tweet

What’s more, he said, the move sends a strong signal to their current roster of athletes and positions Nike as a savvy risk-taker. “It’s not a move that any company can make, but for Nike it’s definitely smart business,” Dorfman said.


Read more: https://www.bloomberg.com/news/articles/2018-09-04/kaepernick-campaign-created-43-million-in-buzz-for-nike-so-far?utm_content=business&utm_source=facebook&utm_campaign=socialflow-organic&cmpid=socialflow-facebook-business&utm_medium=social

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[True Dough]

1. And the Buffalo Bills really need a QB

Not sure if Kap will get a call, but he's better than their starter.

[EarthFirst]

8. In such a conservative enclave as Western New York...

100K heads would instantly explode!

[True Dough]

9. And we wouldn't

miss any of'em.

[Watchfoxheadexplodes]

2. Fox story coming up "nike loses billions"

Lol i started a recording just to see them show videos of dip shits burning shoes, claiming billions are doing it

[torius]

3. Nike doesn't need Dump supporters

It's a global brand. Everyone in the whole world hates Dump except for a third of the U.S. Nike doesn't need Deplorables, if anything they drag down the brand.

Reminds me of the ad agency that took out a full-page NYT article stating that they were refusing to do tobacco ads because tobacco was proved to harm health (a real event that was "re-enacted" in the show MAD MEN).

[Bengus81]

12. LOL...yep,look at the crowd at a Trump Nuremberg rally,look like NIKE customers??

More like beer,cigarettes and worn out Wal Mart tennis shoes.

[Dave Starsky]

13. These guys are getting rid of their Nikes.

They're strictly Skechers men from now on.

[BumRushDaShow]

4. Seems Nike wants to sortof bury their gender discrimination issues

https://www.vox.com/2018/8/15/17683484/nike-women-gender-pay-discrimination-lawsuit

Let's hope that they can basically start over and reboot the brand.

[Racerdog1]

5. In your face!

Trumplethinskin and his band of merry rednecks eat shit!

[efhmc]

6. Evidentially. there are no K items.

Looked and so far Nike has none. I wanted to buy some for my gson.

[certainot]

7. ironically, trump and the racist cons depend heavily on black athletes

because 100's of university and pro sports teams broadcast on hundreds of the loudest right wing radio stations in the country.

trump is nothing without the continued support of 1500 radio stations spearheaded by limbaugh, who makes excuses for trump all day and averages saying "trump" more than once per minute for 3 hrs a day - all good.

limbaugh led the attacks on kaepernick the same way he led the attacks on trayvon martin and mike brown and then ferguson protestors and black lives matter, asking don't white lives matter too?

limbaugh warned nfl owners they'd lose audience if they gave kneelers jobs. then trump filled it in.

these 88 universities broadcast on 260+ limbaugh stations and are fucking stupid to keep supporting the racism and global warming and defunding public ed.

all someone like kap or lebron would have to do is point out KKK radio depends on black athletes and advertisers will head for the hills, finally destroying trump/putin radio

from republiconradio.org

ALABAMA 8  Auburn 3, Alabama 2, Southern Alabama 2, Troy 1
ARIZONA 2 Arizona St. 1, Arizona 1
ARKANSAS 3 Arkansas 3
CALIFORNIA 5 San Jose State 2, USC 2, Fresno St. 1
COLORADO 4 Air Force 2, Colorado 1, Colorado State 1
CONNECTICUT 1 Connecticut 1
FLORIDA 20 Florida 10, Florida St. 4 Miami 2, South Florida 2, Central Florida 2
GEORGIA 14 Georgia 7, Georgia Tech 5, Georgia Southern 2
IDAHO 7  Boise St. 4, Idaho 3
ILLINOIS 7 Illinois 7
INDIANA 11 Notre Dame 6, Purdue 4, Indiana 1
IOWA 5 Iowa 4, Iowa St. 1
KANSAS 4 Kansas St. 2, Kansas 1, Wichita St. 1
KENTUCKY 3 Louisville 2, Kentucky 1
LOUSIANA 3 LSU 2, La.-Monroe 1
MARYLAND 2 Maryland 2
MASSACHUSETTS 1 Boston College 1
MICHIGAN 19 Michigan St. 11, Michigan 7, Western Michigan 1
MINNESOTA 4 Minnesota 4n
MISSISSIPPI 6 Mississippi St. 3, Mississippi 2, Southern Miss 1
MISSOURI 6 Missouri 6
NEBRASKA 6 Nebraska 6
NEW JERSEY 2 Rutgers 1, Seton Hall 1
NEW MEXICO 3 New Mexico 2, New Mexico St. 1
NEW YORK 7 Syracuse 6, Army 1
NORTH CAROLINA 16 North Carolina 8, North Carolina State 3, Duke 3, East Carolina 2
OHIO 10 Ohio St. 6, Toledo 1, Dayton 1, Bowling Green 1, Xavier 1
OKLAHOMA 5 Oklahoma St. 3, Oklahoma 1, Oral Roberts 1
OREGON 12 Oregon St. 7, Oregon 5
PENNSYLVANIA 14 Penn St. 11, Pittsburgh 2, Temple 1
SOUTH CAROLINA 4 South Carolina 2, Clemson 2
TENNESSEE 7 Tennessee 4, Memphis 3
TEXAS 16 Texas A&M 9, Texas Tech 4, Texas 1, Texas Christian 1, Baylor 1
UTAH 1 Utah St. 1
VIRGINIA 6 Virginia Tech 5, Virginia 1
WASHINGTON 6 Washington 5, Washington St. 1
WEST VIRGINIA 2 West Virginia 1, Marshall 1
WISCONSIN 5 Wisconsin 5

[KY_EnviroGuy]

10. Deplorables are helping Nike sales...

Trump fans have to burn Nikes because they don't have any books.

Link to tweet

and, this....
Soon, Trump supporters will only be able to wear clothes they made themselves. Fortunately for them, no one will notice the difference. (Levi Strauss teams up with gun control group: "We cannot stand by silently" )

Link to tweet

Oh, Betty, you are the best.........

[keithbvadu2]

11. Kneeling? How republicans honor the anthem and flag...

This is how you honor the National Anthem and flag? Wander about while it is playing?

The example shown by republicans.

https://www.youtube.com/watch?time_continue=0&v=ycpGzWcLZjI