Trump exploits Facebook -- again

[brooklynite]

Source: Axios

While Democrats' campaign launches have sucked up national attention, President Trump's re-election campaign has quietly spent nearly twice as much as the entire Democratic field combined on Facebook and Google ads, according to data from Facebook and Google's political ad transparency reports, aggregated by Bully Pulpit Interactive.

Why it matters: Political advertising strategists say that this level of ad spend on digital platforms this early in the campaign season is unprecedented. The data (captured between December 2018 and now) provides a window into the Trump campaign's 2020 strategy, which until now has been virtually invisible aside from a few rallies.

Trump: $3.5 M
Warren: $595 K
Harris: $536 K
Sander: $438 K
Booker: $419 K
Gillibrand: $333 K
Inslee: $154 K
O'Rourke: $102 K
Gabbard: $97 K
Klobuchar: $92 K

The worldview from the Trump campaign is different than anything we've ever seen," says Michael Beach, CEO of marketing analytics firm Cross Screen Media and a veteran of Republican presidential ad campaigns.

The Trump campaign is led by digital vet Brad Parscale, whose home field is analytics and audience targeting.

Read more: https://www.axios.com/another-trump-facebook-election-2020-5bb5ae11-23e4-42d9-8bc3-6cfa3289f970.html

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Apparently 1/3 of Americans get all their news from FB.

[LittleGirl]

1. How Much of that is foreign money? Eom

Edit: huge typo, oops

[brooklynite]

2. Trump seems to be getting the rubes to cough up a lot for his campaign.

[LittleGirl]

3. They want four more years

To destroy our country from within. We have to stop it!

[Historic NY]

4. That 1/3 usuually are the purveyors of the disinformation too....

FB sucks and their ad bombardment is even worse. You may think you have control over the ads but they do.

[DownriverDem]

6. Well

FB has shown me all the folks in my world who do not support trump and who does. I am glad to be part of the group that does not support trump. I ignore the ads.

[DownriverDem]

5. Not in my world

I can't imagine anyone who is disgusted with trump, believing anything that is put on FB by him, his handlers or russia. Only his brain dead supporters would believe any crap about him that is posted.

[watoos]

7. I wouldn't be so sure about that,

we all get fooled by propaganda. Only 1 House member voted against giving Bush the authority to invade Iraq, Barbara Lee.

[riversedge]

8. I think Moring joe's gues did a good report of this issue. Lesson--trumptweets are a major

distraction, while his camp is spending LOTS on Facebook. Pay attention to his facebook---and my advice is to respond to his post if you want.

[Chakaconcarne]

9. Facebook is a fake news cesspool....

Trump fits right in....

[kimbutgar]

10. I'm glad I don't do Facebook anymore.

Lately though I’ve noticed banner ads for the orange maggot popping up on progressive sites. I always alert them to hide.

[forgotmylogin]

11. This motivated me to finally hit the delete button on Facebook.

We'll see if I chicken out in 30 days.

[EarthFirst]

12. The reality of it is it's smart spending...

Right or wrong; they know exactly who their advertising to.

Facebook fell out of chic with the younger crowd who favor Instagram and SnapChat.

Who’s left on Facebook?

While many Democrats and Progressives remain; the bulk of their membership is older; low-information voters who likely still support Trump and share un-vetted information regularly as gospel.

The campaign doesn’t care that these people are ignorant; they sure know how to capitalize on it; however...

They know exactly what they’re doing.