Biden Announces $280 Million Fall Ad Buy Across 15 States

[brooklynite]

Source: New York Times

Joseph R. Biden Jr.’s campaign announced a $280 million fall advertising blitz on Wednesday, outlining plans for $220 million in television and $60 million in digital ads across 15 states in the lead-up to the November election.

The ad reservation, which will begin on Sept. 1, is by far the biggest of the 2020 race by either campaign and is a sign of the swift turnabout in Mr. Biden’s finances, as both small and large donors have rallied behind him since he became the presumptive Democratic nominee against President Trump.

Mr. Trump has reserved more than $145 million in television ads in 11 states starting after Labor Day; he has not announced the size of his digital reservations.

In a conference call outlining their fall strategy, Mr. Biden’s top advisers laid out a fairly simple and straightforward case heading into November: The 2020 election will be about Mr. Trump in general, and his stewardship of the nation during the coronavirus pandemic in particular.

Read more: https://www.nytimes.com/2020/08/05/us/politics/biden-campaign-advertising.html

[bucolic_frolic]

1. Thus far we are lucky Trump has self-imploded the months away

It will get more competitive. At least we have the horses we need.

[Fiendish Thingy]

2. Seems like the digital buy should be more, to counter Russian offensive nt

[denem]

3. trump dumped $750m onto Brad Parscales' project 'Death Star'

Three quarters of a billion

[qwlauren35]

4. Interesting...

Would it benefit Biden to wage a Twitter campaign/counter-offensive?

Are there ways to target the South American Latino presence?

Any chance on attacking in South Carolina?

Will people watch 1 minute ads?

[BootinUp]

5. K&R