Scoop: Dems' accidental GOP data mine

[brooklynite]

Source: Axios

A slip-up by social media giant Snap allowed leading Democratic campaigns and party committees to unwittingly tap into a vast repository of Republican voter data to hone their midterm ads, Axios has learned.

Why it matters: There's no indication Snap was aware of or facilitated that data sharing, and the company said it's taking steps to rectify the oversight. But the blunder underscores the sensitivities surrounding reams of voter data that have become a highly valuable political commodity.

Context: On Snap and other platforms, political advertisers can target their ads to highly specific user segments — frequently relying on data brokers that hoover up information on voters' interests, activities, spending habits and other criteria.

Driving the news: Snap's political ad archive shows multiple Democratic and progressive organizations were able to target their ads on the platform using data maintained by the Republican-aligned firm i360.

Read more: https://www.axios.com/2022/09/08/snap-voter-data-republican-democrats

[AZLD4Candidate]

1. Cue the right wing outrage machine over this nothing burger

[OneCrazyDiamond]

2. Maybe if the GQP embraced younger voters,

They would get better at technology? Oh well, their loss.