Coca-Cola to address obesity for first time in ads
Source: Associated Press
Coca-Cola became one of the world's most powerful brands by equating its soft drinks with happiness. Now it's taking to the airwaves for the first time to address a growing cloud over the industry: obesity.
The Atlanta-based company on Monday will begin airing a two-minute spot during the highest-rated shows on CNN, Fox News and MSNBC in hopes of becoming a more influential voice in the intensifying debate over sodas and their impact on public health. The ad lays out Coca-Cola's record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind not just soda.
Coca-Cola says the campaign will kick off a variety of moves that address obesity in the year ahead, such as providing more diet options at soda fountains. The company declined to say how much it was spending on the spots, which it started putting together last summer.
For Coca-Cola, the world's No. 1 beverage company, the ads reflect the mounting pressures on the broader industry. Later this year, New York City is set to put into effect a first-in-the-nation cap on the size of soft drinks sold at restaurants, movie theaters, sports arenas and other venues. The mayor of Cambridge, Mass., has already proposed a similar measure, saying she was inspired by New York's move.
Read more: http://www.detroitnews.com/article/20130114/BIZ/301140374/Coca-Cola-address-obesity-first-time-ads
Botany
(70,447 posts)Stringfellow Hawke
(25 posts)No HCFS on it.
Kelvin Mace
(17,469 posts)But that will happen in the same time span as tobacco companies admitting cigarettes cause cancer, about 40-50 years.
liberal N proud
(60,332 posts)Worse than sugar it replaces
oberliner
(58,724 posts)I think there is a little HFCS hysteria.
Probably actually about the same as sugar.
Viva_La_Revolution
(28,791 posts)oberliner
(58,724 posts)I do think we have a way of demonizing certain food ingredients and deifying others.
Stuart G
(38,414 posts)High Fructose Corn Syrup ...much cheaper than refined sugar grown here..that is why...
this bullshit is a lie....thank you...very much...
zeemike
(18,998 posts)the stuff they put in those drinks should not be consumed by people.
I quit soft drinks over 10 years ago, and I got curious after not drinking it for some time and tried a coke...(which at one time I drank several of in a day) and it tasted awful...I could not even finish it.
adieu
(1,009 posts)but I never ask for it. I guess the only time is if I'm at a place that only has sodas (parties with no alcohol or other drinks), then I would have a can if I'm thirsty. But, same like you, I would never drink that thing.
Soda and a Wendy's* burger? Might as well stick a knife in my back.
*Not restricted to Wendy's; could also be McDonald's Burger King, Jack, et al.
Psephos
(8,032 posts)the bun is, along with the fries and the sugary soda
fat and protein are what you eat if you want to be thin
carbs are what you eat if you don't
adieu
(1,009 posts)but are you sure that those "two whole beef patties" are 100% beef patties? Who the heck knows what antibiotics/<something>-cides/chemicals/etc are in those meat.
Psephos
(8,032 posts)Demobrat
(8,960 posts)read Fast Food Nation. You'll never darken the door of a fast food joint again.
zeemike
(18,998 posts)But it probably has been a year sense I had a burger...and it still tasted good damn it.
But eating one for me is rare now.
adieu
(1,009 posts)But I can't recall the last time I went to a (corporate) fast food joint for burgers, fries and soda. Here is SF, I've only gone to Pearl's Hamburgers. I think they have 4 stores in SF and Marin (Mill Valley?). But even that is rare: twice in the past year+.
zeemike
(18,998 posts)And I have made it a point to avoid all corporate food...as well as other things if I can.
And I swear it makes a difference in the way I feel....and even if it is just in my head so what.
angrycaveman
(11 posts)Don't blame the product, blame the people addicted to our crap.