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Thu Feb 18, 2016, 12:00 PM

How this company tracked 16,000 Iowa caucus-goers via their phones

On Thursday morning, I listened to an interview with the CEO of “a big data intelligence company” called Dstillery; it “demystifies consumers’ online footprints” to target them with ads. The CEO told public radio program Marketplace something astounding: his company had sucked up the mobile device ID’s from the phones of Iowa caucus-goers to match them with their online profiles.

Via Marketplace:

“We watched each of the caucus locations for each party and we collected mobile device ID’s,” Dstillery CEO Tom Phillips said. “It’s a combination of data from the phone and data from other digital devices.”

Dstillery found some interesting things about voters. For one, people who loved to grill or work on their lawns overwhelmingly voted for Trump in Iowa, according to Phillips.

When I heard this, I wondered how the company was doing this. Did they have employees at all the caucus locations holding phone-sniffing devices? The idea that phone-toting people could walk up to vote and immediately have their real world identities matched with a profile based on their digital trail would indeed be, as Marketplace headlined its piece, a “new frontier in voter tracking.”

http://fusion.net/story/268108/dstillery-clever-tracking-trick/

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Reply How this company tracked 16,000 Iowa caucus-goers via their phones (Original post)
Blue_Tires Feb 2016 OP
Faux pas Feb 2016 #1
2naSalit Feb 2016 #2
Ford_Prefect Feb 2016 #3
dixiegrrrrl Feb 2016 #4
CharlotteVale Feb 2016 #5

Response to Blue_Tires (Original post)

Thu Feb 18, 2016, 12:07 PM

1. Yikes!

Seems way over dark side line to me.

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Response to Faux pas (Reply #1)

Thu Feb 18, 2016, 12:11 PM

2. YUP! ....nt

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Response to Blue_Tires (Original post)

Thu Feb 18, 2016, 12:36 PM

3. Brave New World indeed!

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Response to Blue_Tires (Original post)

Thu Feb 18, 2016, 02:38 PM

4. Since I do not have mobile phone, I have questions....

Please forgive me if they are very basic..

Mobile phone owners get ads on their phones????
That is data the owners end up paying for???

Is there any way to block ads, like we do on PCs........Ad Guard, etc????

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Response to dixiegrrrrl (Reply #4)

Fri Feb 19, 2016, 04:13 AM

5. Yes, there are many ad blockers for smart phones and tablets too.

I use a free one that blocks every single ad on my phone and tablet....without it, the browser freezes and crashes constantly because of the ads.

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