GREAT advice for Democrats: Keep it simple, and take credit! Like FDR

[ProfessorPlum]

http://democracyjournal.org/arguments/keep-it-simple-and-take-credit/

So what to do? No more savings accounts, no more cleverly hidden help that people won’t even notice, no more tax-preferenced, means-tested, government-monitored, website-reliant, bronze/gold/platinum-benefits-so-long-as-you-apply-during-open-enrollment. Just give people the stuff they need.

This shouldn’t even be a liberal-socialist divide, although it seems to have become one in recent years. When society decided citizens should be able to read, we didn’t provide tax credits for books, we created public libraries. When we decided peoples’ houses shouldn’t burn down, we didn’t provide savings accounts for private fire insurance, we hired firefighters and built fire stations. If the broad left takes power again, enough with too-clever-by-half social engineering. Help people and take credit.

[ProfessorPlum]

1. This article is all about messaging. On tax cuts, Obamacare, infrastructure

it is something that Republicans do brilliantly (towards evil ends) and that FDR did brilliantly (to good effect).

Why are Democrats afraid to make themselves beloved with their (simple) policies and good messaging?