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Thu Oct 15, 2020, 12:45 AM

Berlin gives middle finger to anti-maskers in tourism agency ad

Agency says it chose message that suits city’s outlier character but some politicians are critical

Philip Oltermann in Berlin
Wed 14 Oct 2020 09.07 EDT

Berlin has eschewed polite public messaging on the coronavirus in favour of a more direct reminder of the rules by flipping the bird to people who won’t wear a mask.

An ad placed in local papers by the German capital’s senate as part of a public information campaign shows an elderly woman presenting her outstretched middle finger to the camera, next to the words: “A finger-wag for all those without a mask: we stick to corona rules.”

In a city that prides itself on its Berliner Schnauze – the coarse-but-hearty “Berlin gob” – public service messaging could not afford to moralise from on high, said a spokesperson for Visit Berlin, the tourism agency that developed the campaign.

“We wanted to use a language that suits the Berlin character and that underscores the dramatic pandemic situation – and that we managed,” the spokesperson told the Guardian.


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Reply Berlin gives middle finger to anti-maskers in tourism agency ad (Original post)
Judi Lynn Oct 15 OP
Solly Mack Oct 15 #1

Response to Judi Lynn (Original post)

Thu Oct 15, 2020, 12:56 AM

1. K&R

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