Bloomberg Funds Last-Minute Advertising Blitz for Biden in Texas and Ohio

Bloomberg Funds Last-Minute Advertising Blitz for Biden in Texas and Ohio

The billionaire former New York City mayor has concentrated largely on Florida in the general election. But his private polling found President Trump vulnerable in two of the country’s biggest red states.

Michael R. Bloomberg’s team is convinced that Texas and Ohio are crucial targets. The cost of the two-state campaign is expected to be around $15 million.Credit...Chang W. Lee/The New York Times


By Alexander Burns Oct. 27, 2020, 5:00 a.m. ET

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The Bloomberg team conducted polling in a number of states over the weekend and came away convinced that Texas and Ohio represented its best targets — narrowly divided electoral prizes where the war for television airtime is not already cluttered with heavy advertising on either side. The team presented Mr. Bloomberg with the numbers on Monday morning and he gave the go-ahead.



“We believe that Florida will go down to the wire, and we were looking for additional opportunities to expand the map,” Mr. Wolfson said. “Texas and Ohio present the best opportunities to do that, in our view.”

Mr. Bloomberg is also planning to increase the size of his television ad buys in Florida over the next week, Mr. Wolfson said.

Should either Texas or Ohio slip into the Democratic column, it would likely indicate not only a Trump defeat, but also one by a thumping margin. The two states have 56 Electoral College votes between them, and Mr. Trump’s campaign has never devised a path to victory that does not involve carrying both.


And Mr. Biden’s campaign has not been relying on either Texas or Ohio to deliver the crucial 270 Electoral College votes needed to seal a victory:

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