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Sat Feb 20, 2021, 09:03 AM

I Hate This TV Commercial, to the Point of Seething Rage

https://www.dailykos.com/stories/2021/2/18/2016868/-I-Hate-This-TV-Commercial-to-the-Point-of-Seething-Rage



The first time I heard the TV commercial for Volvo’s $50k+, XC90, a bloated road hog, the hair on my neck twitched. The ad’s tone-deaf choice of background music, with each of many repetitions, has fed more fuel onto the fire of my rage and further inflated the monumental oxymoron of the background music’s singer + songwriter, compared to the product advertised.

Anyone who knows the life and art of the singer, Pete Seeger, may likely also recognize the song’s author, Woody Guthrie. A recording of Pete, singing Woody’s classic industrial labor anthem, Hard Times in the Mill, was first released in 1956 by Folkways Records, along with 23 other songs recorded by Pete Seeger, representing 150 years of struggle by workers for economic justice against greedy and powerful captains of commerce and industry.

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Reply I Hate This TV Commercial, to the Point of Seething Rage (Original post)
safeinOhio Feb 20 OP
Demovictory9 Feb 20 #1
jimfields33 Feb 20 #5
greatauntoftriplets Feb 20 #12
jimfields33 Feb 20 #13
bushalert Feb 20 #2
pazzyanne Feb 20 #14
2naSalit Feb 20 #3
Siwsan Feb 20 #4
XanaDUer2 Feb 20 #6
TNNurse Feb 20 #10
CTyankee Feb 23 #49
El Supremo Feb 20 #7
Ferrets are Cool Feb 20 #8
Tbear Feb 20 #9
bucolic_frolic Feb 20 #11
HUAJIAO Feb 20 #15
dupagelib Feb 20 #16
NellieStarbuck Feb 20 #17
hunter Feb 20 #18
rickyhall Feb 20 #19
MRDAWG Feb 20 #20
Jon King Feb 20 #21
XanaDUer2 Feb 20 #45
Susan Calvin Feb 20 #22
Submariner Feb 20 #23
LisaM Feb 20 #27
Submariner Feb 20 #35
LisaM Feb 20 #39
Dream Girl Feb 20 #37
SCantiGOP Feb 20 #40
LisaL Feb 21 #48
Auggie Feb 20 #24
usaf-vet Feb 20 #25
tavernier Feb 20 #29
usaf-vet Feb 20 #34
tavernier Feb 20 #38
usaf-vet Feb 20 #42
LisaM Feb 20 #26
MrModerate Feb 20 #28
Thunderbeast Feb 20 #32
SCantiGOP Feb 20 #43
Dream Girl Feb 20 #30
MrModerate Feb 20 #44
mountain grammy Feb 20 #31
MontanaMama Feb 20 #33
Paladin Feb 20 #36
Peregrine Took Feb 20 #41
Susan Calvin Feb 21 #46
ExTex Feb 21 #47

Response to safeinOhio (Original post)

Sat Feb 20, 2021, 09:13 AM

1. I see that commercial daily..didnt know history or meaning of song

Thank you

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Response to Demovictory9 (Reply #1)

Sat Feb 20, 2021, 09:58 AM

5. I don't think it's an American made commercial

The license plate gives it away. I’ve never seen the commercial before. It seems chaotic and all over the place.

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Response to jimfields33 (Reply #5)

Sat Feb 20, 2021, 10:29 AM

12. Life with multiples is chaotic

I noticed the license plate as well. Possibly Sweden since that's where Volvos are made.

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Response to greatauntoftriplets (Reply #12)

Sat Feb 20, 2021, 10:32 AM

13. That's true about multiples.

You could be very right about Sweden.

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 09:21 AM

2. Agreed. I hate that commercial.

The hipsters driving that yuppy Volvo is an insult to the message of that song. Clueless assholes.

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Response to bushalert (Reply #2)

Sat Feb 20, 2021, 10:32 AM

14. + 1 nt

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 09:32 AM

3. My sentiments exactly. ...nt

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 09:38 AM

4. I see I'm not the only one who DETESTS that ad. I mute it EVERY TIME it airs.

And I never really understood why, but maybe I wasn't listening close enough to my subconscious screaming at me!!

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 10:03 AM

6. I hate that ad

the song choice is disgusting

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Response to XanaDUer2 (Reply #6)

Sat Feb 20, 2021, 10:24 AM

10. I cannot find the words to describe how wrong that song and voice

are in any commercial. Who owns the rights to his work??? What the hell were they thinking?? It is such a level of disrespect.

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Response to TNNurse (Reply #10)

Tue Feb 23, 2021, 03:10 AM

49. It might be in the Public Domain.

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 10:05 AM

7. I'm glad someone finally said this.

So repulsive!

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 10:12 AM

8. K and R

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 10:22 AM

9. I had never heard the song before the commercial

and I like it. Now that I know it’s origins I like it even more. So there’s that.
The commercial itself is stupid and I won’t watch.
But, I listen.

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 10:25 AM

11. Yes I really hate the ad, I have to run to the mute button

It's a negative for the product, but the company probably has no idea.

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 10:33 AM

15. I don't have a functioning TV.

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 10:40 AM

16. What is it about car ads?

Which is worse, most annoying, Kars for Kids or this? Tough one. I mute most commercials though I have been enjoying Wayne and Garth for grub hub.

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 10:42 AM

17. I did think it was an odd choice

of music for this bourgie couple and their Volvo, but I just delight in hearing Pete Seeger's voice over and over again.

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 10:55 AM

18. I find all television advertising intolerable.

There are no ads on my television. It plays DVDs, Netflix, and touchdowns of robotic explorers on Mars.

Commercial television made Trump. I'll never forgive it.

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 11:06 AM

19. Most commercials I see are aimed at people who make way more $$ than me.

And, of course, drug pushers.

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 11:12 AM

20. ME TOO!

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 11:12 AM

21. Ha , I always hated the ad because he looks 40 years older than her...

Its creepy, she looks like a teen in a forced marriage and he looks like a 50 year old lecher.

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Response to Jon King (Reply #21)

Sat Feb 20, 2021, 09:01 PM

45. Lol!

I tell my SO that their choice of actor for this role is awful looking, creepy. Now I'll think lecher!

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 11:16 AM

22. It's not the first stupid thing Volvo has done.

I wonder if the same person was in charge of both of these commercials.

https://www.latimes.com/business/hiltzik/la-fi-hiltzik-volvo-queen-of-night-20190128-story.html?_amp=true

The Swedish car company Volvo must have thought it was being real cultural and high-toned when it decided to use a famous opera aria as the soundtrack for its new television commercial.

Its idea, plainly, is to make a connection between the luxuriousness of its XC90 SUV and the classiness of grand opera. “Can you design an SUV for an aria?” asks the commercial, which is in frequent rotation on broadcast and cable TV. The camera wanders lovingly over the vehicle’s soft leather upholstery and its high-tech sound system while the aria sounds sweetly in the background. The ad’s tagline is: “Our idea of luxury.”

Opera fans watching this commercial must cringe, if they’re not guffawing. That’s because the music on the soundtrack is no paean to grace and lovingkindness, but the homicidal signature aria of one of the most monstrous characters in the canon.

She’s the Queen of the Night, the supreme villainess of Mozart’s “The Magic Flute,” and she’s one vicious specimen. Think Cruella de Vil times 1 million.



https://m.

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 11:16 AM

23. Those Liberty Mutual insurance ads with the Emu are pathetic

What moron at an advertising company convinced his boss that an out of control screeching Emu representing a large insurance company is a good idea?

What Liberty VP of Media Affairs approved such advertising garbage?

I can't get to the remote mute button quick enough

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Response to Submariner (Reply #23)

Sat Feb 20, 2021, 11:36 AM

27. Insurance companies seem to be on a race to the bottom.

I do like the "are you your parent" Geico ones. But Flo's shelf life expired years ago and I am getting peeved with the ones with the clogging and pipes 'problem' since they almost seem anti-Celtic (I am sure that's not the intent, but it's irksome to me since I had one grandmother who did clog dancing and another who was crazy for bagpipe music).

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Response to LisaM (Reply #27)

Sat Feb 20, 2021, 12:11 PM

35. At least the gecko speaks the Queen's english

and Flo knows she's maybe typecast out of future acting gigs, so as long as she doesn't do a Subway Guy-like career ending felony, Flo will milk her contract for every cent she can get.

I think because of her husband, the Jamie guy (fights Muay Thai, plays Spanish guitar, etc), her shelf life has been extended.

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Response to Submariner (Reply #35)

Sat Feb 20, 2021, 12:39 PM

39. He's not her husband.

He's married to a tall foreign beauty.

Yes, they have gotten into my head!

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Response to Submariner (Reply #23)

Sat Feb 20, 2021, 12:18 PM

37. Insurance advertising is so kooky because the insurance category is considered low involvement

They have to break through the “clutter” as they say in advertising

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Response to Submariner (Reply #23)

Sat Feb 20, 2021, 01:24 PM

40. Marketing research had shown for years

The more obnoxious a commercial, the more memorable, therefore the more effective.
Here are dozens of people discussing the ads, which is just what the producers hoped. Their target audience is not liberals who would be offended by the misuse of Pete Seeger’s legacy.
The classic textbook case were the “Please don’t squeeze the Charmin ads” with Mr Whipple from the 60s. Everybody talked about them, and how much they hated them — and Charmin sales doubled over he next few months.
Very similar to negative political ads: the two things true about them are that the public hates them, and that they are effective.

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Response to SCantiGOP (Reply #40)

Sun Feb 21, 2021, 07:53 PM

48. Then they hit the jackpot with this one.

It certainly is very annoying.

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 11:17 AM

24. Let your local Volvo dealer know

Nothing kills advertising faster than when franchisees complain to corporate

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 11:20 AM

25. I guess i won't buy 2 XC90s 1 for me and 1 for the wife. We'll just stick with the 2003 Ford Ranger.

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Response to usaf-vet (Reply #25)

Sat Feb 20, 2021, 11:39 AM

29. Good choice.

That was hubby’s truck before he passed and now grandson drives it up at his college three hours away and back on weekends. Although gramp’s cigarillo boxes on the floor have been replaced with fast food paper remnants.

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Response to tavernier (Reply #29)

Sat Feb 20, 2021, 12:04 PM

34. Great! I'll bet Grampa is smiling down.

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Response to usaf-vet (Reply #34)

Sat Feb 20, 2021, 12:22 PM

38. Oh for sure.

Miami traffic is brutal and an angel in the passenger seat is mandatory.

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Response to tavernier (Reply #38)

Sat Feb 20, 2021, 01:41 PM

42. I have one that travels with me everywhere. No matter where I go. Thru thick and thin.

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 11:31 AM

26. Oh, it irritates me too.

Hard times in the mill? Really? And then they are too stupid to back into their parking space or trim their bushes?

I have a friend that is in a Pete Seeger Facebook group, and she said (I haven't checked this, I am taking her at her word) that some of his songs had gone into the public domain.

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 11:37 AM

28. I think you maybe should lighten up.

The ad creatively repurposes Guthrie's rather jaunty chorus to correlate the challenges of multiple parenting to hard labor — a joke parents make all the time.

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Response to MrModerate (Reply #28)

Sat Feb 20, 2021, 11:56 AM

32. Agree.

When can we start discussing something other than grievance victimhood about EVERYTHING!

Woody survived the depression by writing songs celebrating Federal power projects that have made salmon nearly extinct, and nearly destroyed native culture that thrived on the Columbia River for 10,000 years.

https://www.google.com/amp/s/www.yakimaherald.com/news/local/remembering-celilo-falls-62-years-after-it-was-silenced-by-the-dalles-dam/article_be6c698a-93a9-11e8-b4d1-538eaf5535d0.amp.html

It is hard to imagine, however, WW2 ending in 1945 without the aluminum and plutonium facilitated by the dams.

Black and white thinking without context is not productive.

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Response to Thunderbeast (Reply #32)

Sat Feb 20, 2021, 02:56 PM

43. Thumbs up to the two posts above me (# 28 and 32)

Nice to see reasonable responses to this rather unreasonable rant thread.

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 11:42 AM

30. I worked in advertising and marketing for decades hate it for other reasons. It is lazy and

Unoriginal. The theme of unexpected twins has bee Worked to death for years. Whenever I see that ad I always think “lazy adverting creative team and dumb or inexperienced marketing team at Volvo”. Sometimes advertising creatives have ad concepts in the can an they just recycle them when they pitch to client terms until the client bites. This ad always strikes me as a ad concepts that they’ve had lying around for years and they just keep clients until someone (client) bit. I love the musical overlay, but it is a total mismatch. I always thing, high paid tech workers with great medical plans that pay for frozen eggs, IVF.”. The working man song so beautifully song is an insult.I just hate it and can’t mute it fast enough!

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Response to Dream Girl (Reply #30)

Sat Feb 20, 2021, 03:19 PM

44. Funny. I didn't find the unexpected twins theme tired at all.

It was charming, and the music (notwithstanding any historico-political controversies) jaunty and fun. The sudden intrusion of danger was effective in changing the subject to the product. And the "and life goes happily on because you own this car" denouement wrapped it up on just the right note.

IMO.

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 11:47 AM

31. thank you for the link leading to the link

video of Pete Seeger at the Obama inaugeration.. Made me cry. This Land is Our Land.

https://www.openculture.com/2017/08/the-powerful-messages-inscribed-on-woody-guthrie-pete-seegers-guitar-banjo.html

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 11:58 AM

33. I never knew this history of the song.

Thank you for posting about it. This commercial always seems to play on msnbc while I’m making dinner....daily. It never made sense to me....Pete singing about hard times in the mill and there we are looking at a Volvo.

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 12:12 PM

36. Why piss away your hatred on a Volvo ad?

Wish for hotter temperatures in hell for Limbaugh, and ask that trump and Cruz join him there just as soon as possible. That's channeling your hatred properly.

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Response to safeinOhio (Original post)

Sat Feb 20, 2021, 01:26 PM

41. That one, the Kars for Kids, "Motor," Kevin Harte yelling at his neighbors and

all those new, $$$ prescription drugs with the jivey names whose real names are like Yrlbommub.

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Response to Peregrine Took (Reply #41)

Sun Feb 21, 2021, 01:15 AM

46. I've often thought somebody should do a stand-up routine

About the drug names they say on the commercials, and then they say real name some gibberish. They're both gibberish.

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