How Ron DeSantis misreads Corporate America

[Yo_Mama_Been_Loggin]

Rick Newman·Senior Columnist

Culture warrior Ron DeSantis, the Republican governor of Florida, is laying the groundwork for a 2024 presidential bid. That includes a new manifesto against the way corporate America tries to navigate shifting attitudes on race, gender, climate change, and other issues pitting those who want power against those who have it.

DeSantis has been waging a very public war with the Walt Disney Company (DIS) that now looks like a template for a broader crusade against companies practicing “woke capitalism,” as DeSantis and other conservatives put it.

“The left has pressured big corporations like Disney to use their enormous power to advance woke political ends,” DeSantis writes in his new book, “The Courage to be Free,” which The Wall Street Journal excerpted on March 1. “There is little upside for big companies to take positions on contentious political issues.”

-snip-

But DeSantis is badly misreading corporate America and, by extension, the convulsive societal forces CEOs are grappling with. The CEOs that DeSantis dings aren’t craven tools of the left or rudderless weather vanes. Big brand-name companies sometimes have no choice but to take a stand on controversial issues, because large blocs of their customers and employees want them to. They mess up sometimes, but as an alternative, staying silent or doing nothing is often worse.

https://finance.yahoo.com/news/how-ron-desantis-misreads-corporate-america-134335019.html

[Skittles]

1. excellent editorial

DeFascist thinks the majority think like he and the cult does, but it's not true and hopefully enough voters will eventually let him know that.

[Marcuse]

2. Apartheid is not necessarily good for a market economy

[kimbutgar]

3. Defacist is my name for that POS!

[dalton99a]

4. Kick

[TeamProg]

5. And with labor at near premium, businesses have to listen to employees. nt