From Victim to Vicious
By CHARLES M. BLOW
Presidential campaigns are protracted affairs that require candidates to deftly manage the seesaws of hopes and fears, enthusiasm and foreboding, aggression and equanimity, momentum and wanderings.
Not only has the Romney campaign not been on top of this lately, it has been crushed beneath the boards.
Romney has an exceedingly simple pitch: I have the necessary business background to rescue the weak economy.
There are few specifics and he rarely wanders far afield of that point. But oddly, his campaign seems to have been caught completely by surprise that the president would put up a full-throated fight to keep his job. It seemed unprepared for even the most obvious lines of attack, like the inconsistencies in Romneys business career and the mystery surrounding his income. It seemed incapable of fighting back with a coherent and convincing argument that didnt sound like the trumped-up utterances of desperation.
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http://campaignstops.blogs.nytimes.com/2012/07/18/from-victim-to-vicious/