How Q Became Everything

[Jilly_in_VA]

You can track QAnon’s arc, like most things in America, through its relationship with corporate brands. Although the conspiracy movement emerged out of fringe imageboards in 2017, its first viral successes came on Facebook and YouTube, where its lore envisioning Donald Trump fighting an elite cabal of liberal pedophiles was honed and refined. When Covid came in 2020, QAnon ballooned under lockdowns, putting it in the mainstream, but leaving it short of actually being mainstream.

Call it the Wayfair era. In July 2020, followers of QAnon began spreading a particular pedophilic panic: the absurd notion that the online furniture retailer was selling children for sexual abuse via armoire orders. Non-Q masses took the bait: “Mentions of Wayfair and ‘trafficking’ have exploded on Facebook and Instagram over the past week,” the Associated Press wrote at the time, noting that related TikTok hashtags “together amassed nearly 4.5 million views.” A national human trafficking hotline issued a press release warning that a flood of calls about the conspiracy had distracted them from genuine work.

While it was widely peddled, it was also widely derided. Surely, something so absurd could not keep going. And looking back on the uproar from two years later, Wayfair seemed like the death of Q. By late 2020, major Q adherents had been purged from the platforms. Its influencers and weird hoaxes almost never broke into broader consciousness, except to be debunked. Its galvanizing messiah, Trump, was on his way out of the White House. Q was no longer inspiring people to murder mob bosses, kidnap their own children, or show up heavily armed at the Hoover Dam.

But far from being the end, Wayfair was a sign of what the movement was turning into—one confirmed in late November 2022, when the Balenciaga panic happened. The genesis point was a TikTok video posted by Brittany Venti, a right-wing provocateur and influencer with a history of aggravating culture war fights. While displaying pictures from a Balenciaga ad campaign showing small children with purses made to look like teddy bears wearing bondage straps, she complained that a “worldwide, internationally known brand” was “advertising their purses by having a child hold kink fetish gear.”

https://www.motherjones.com/politics/2024/06/how-q-became-everything-big-feature-wayfair-balenciaga/

So they want us to think the world is run by pedophiles...