Victoria’s Secret will soon offer nontoxic bras
http://grist.org/list/all-of-victorias-secrets-bras-to-soon-be-green/
Victorias Secret will soon offer nontoxic bras, for a change
By Sarah Miller
Apparently its not enough for Victorias Secret to be sexy. Now it wants to be non-toxic too. The company has pledged that by 2020, all of its products will be free of hazardous chemicals.
Of course, Vickys parent company, Limited Brands, didnt just wake up one day and say, oh wow, wouldnt it be nice if we just stopped putting nasty chemicals in our bras and panties and little sexy things and sweatpants that say PINK across the butt? No, its change of heart was less a flash of benevolent inspiration and more of a response to pressure from Greenpeace, which has recently demanded that other clothing companies, like Levis, Puma, Nike, and the British company Marks & Spencer, make similar pledges.
Interestingly/creepily, the main compounds that Victorias Secret needs to eradicate from its production are endocrine-system disrupting chemicals called phthalates. And these encourage, among other things, early breast development in girls. (Also, births of intersex fish, but thats less ironic.) No, we dont think Victorias Secret did this on purpose
PROBABLY. But we are pleased its going to stop.
Source:
Victorias Secret Pledges to Detox Its Clothing, Lingerie by 2020, Ecouterre