Google's Growing Silence on Saving Open Internet Leaves Fight to Startups

[villager]

Google Inc. (GOOG:US), once boastful that it was the leading defender of a free and open Internet, has gone into the shadows.

Since the Federal Communications Commission proposed in May to let cable and telephone companies offer special Internet fast lanes for companies willing to pay extra, lobbyists for Google haven’t visited the agency to intervene, FCC records show. Facebook Inc. (FB:US), the largest social network, also has been absent.

It’s a stark change from eight years ago, when Google ran advertisements that called for treating all Web traffic equally, asked its users to contact senators on the issue and dispatched co-founder Sergey Brin to Washington to lobby lawmakers.

“They’ve definitely faded into the background, and that’s very troubling,” said Paul Sieminski, general counsel of San Francisco-based Automattic Inc., the publisher of the WordPress blogging platform. “A lot of tech companies look to Google.”

An erosion of equality for all Web traffic has the potential to entrench large companies that have staked their turf on the Internet, while making it harder for startups to gain an audience. For a company like Google that started in a suburban California garage in 1998 only to become the world’s largest Internet search provider with $60 billion (GOOG:US) in revenue last year, there isn’t as much incentive to fight.

“Net neutrality got them where they are,” said Timothy Wu, a Columbia University law professor in New York who supports open-Internet rules. “There’s a danger that they, having climbed the ladder, might pull it up after them.”

<snip>

http://www.businessweek.com/news/2014-07-08/google-waning-on-net-neturality-leaves-fight-to-startups

[msongs]

1. google is all about making $$ any way possible using internet it controls nt