Mothers Day TV spots for Kay Jewelers

[no_hypocrisy]

If buying any number of articles from this franchise of jewelers is supposed to be homage to mothers, the stuff looks more like bling with indiscriminate smattering of diamonds. I could understand one good diamond or an "eternity ring", but not a bunch of diamonds that are supposed to be a form of flattery.

[HopeAgain]

1. what can you expect

from a society that equates love with consumerism?

[Ohiogal]

2. Bingo! My thoughts exactly, HopeAgain

[hlthe2b]

3. I am always amazed at the fraud behind the allure of diamonds...

which are not even that rare, but made to appear so by the machinations of DeBeer and other BLOOD DIAMOND dealers that strictly control the flow of diamonds to the market.

I have a tiny diamond I wear that was mined west of Fort Collins, Colorado, during a short period of time (few years during the 1990s) that it was economically feasible to do so. Most of what they recovered were industrial, but a few were fine jewelry grade. That Colorado diamond (tiny though it may be) is the ONLY diamond I would ever purchase/wear. Frankly, it could be included as hell (it is not) and I'd still like it because it came from Colorado.

As to the Kay jewelers of the world that push this Diamond Bling propaganda, well, it seems to work, so, what can you say....

[Ron Obvious]

4. A virtuous woman's price is far above rubies

At least that's what I tell my wife whenever these holidays and commercials come around. It has the advantage of allowing me to disguise my essential cheapness and laziness as a principled stand against shallow consumerism.