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Ferrets are Cool

(21,057 posts)
Mon Jun 11, 2018, 09:58 AM Jun 2018

Will the "B" actually stand for "backlash"?

No one likes to be intentionally mislead. But that is exactly what IHOP did with this latest ad campaign. Are they changing their name to IHOB? Yes, but it's only temporary.
It matters not to me, but to others, it might.
And, in the end, I suppose the marketing did what it was meant to do....get people talking about a chain that is seldom talked about.

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Will the "B" actually stand for "backlash"? (Original Post) Ferrets are Cool Jun 2018 OP
There's not an IHOP/B within 50 miles of me, so it's all pretty irrelevant MANative Jun 2018 #1
Thumbs up. nt Ferrets are Cool Jun 2018 #2
Smells of the "New Coke" - loser Pat CADDELL's string of losing campaigns UTUSN Jun 2018 #3
Because it's an all-new line of burgers jmowreader Jun 2018 #4

MANative

(4,105 posts)
1. There's not an IHOP/B within 50 miles of me, so it's all pretty irrelevant
Mon Jun 11, 2018, 10:15 AM
Jun 2018

I sure as heck wouldn't be driving 50 miles for either pancakes or burgers (I don't eat beef), so... Good luck to them, I guess.

UTUSN

(70,494 posts)
3. Smells of the "New Coke" - loser Pat CADDELL's string of losing campaigns
Mon Jun 11, 2018, 01:35 PM
Jun 2018

CADDELL was the pre-ROVE Rove for Jimmy CARTER, for years now a Faux Propaganda Network 'winger. After CARTER, he became a bitter jerk and worked on a bunch of losing campaigns, including for the New Coke. No connection to IHOP, but the bum idea reminds me of him.

That said, I agree with O.P. on everything, "matters not to me" and "backlash" coming.

Burgers?!1 Why feature that instead of the item they made their own?

jmowreader

(50,447 posts)
4. Because it's an all-new line of burgers
Mon Jun 11, 2018, 06:18 PM
Jun 2018

And also because half the country thinks IHOP only serves breakfast, when they've always offered lunch and dinner selections.

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