Obviously they changed the recipe for Town House crackers. No longer flakey and buttery,

[allgood33]

Sad. Now they all taste like doughy Ritz crackers.

[democratisphere]

1. Investors before consumers.

It is the American Way!

[TEB]

2. Why mess with something that works

[TwistOneUp]

3. Profit. Greed.

Or sometimes, they fsck with you simply because they can.

[murielm99]

4. Because they found a way to save money

by using cheaper ingredients.

My husband used to eat Chips Ahoy cookies all the time. Now he won't touch them. He doesn't like Hershey's Kisses any more either. They have ruined to flavor of so many good things.

[Ohiogal]

5. It never fails

They cheapen everything we like so they can makee more profits ... It's the American way.

[Harker]

6. When it says "new and improved" on the packaging

it usually means they've ruined it.

[NotASurfer]

7. I never got "new and improved" as an ad gimmick

It's like telling the customer "hey, we were selling absolute crap by comparison but this *might* be marginally better"

[Harker]

8. "This time we got it right!"

I also don't embrace the idea of novelty alone as being a desirable attribute.

[NotASurfer]

9. How about "Now with 20% more for the same great price!"

Translates as "we were really gouging you by overcharging this" to my ear

[Harker]

10. That's always a winner.

I once re-subscribed to a magazine (in the 70s) at a "special rate" for longtime subscribers. The next issue had a special rate for new subscribers that was lower.

I was had.