What very famous product in 1957 was promoted with a Drag queen?
For those who think Drag Queens were invented by a TV producer in the aughts. I give you one of my favorite pieces of trivia. A promotion by a major US company using a "female impersonator" in 1957.
Here is a report
And, because it was 1957, Ford decided to have two media previews, one for male reporters and one for their wives. In the former, the Edsel was driven around a stunt course as if it were in a Hollywood blockbuster — at one point an Edsel almost flipped.
Gates mentions in his blog that the women's event, a fashion show, was one of his favorite passages in the story because the host was revealed to be a "female impersonator" (i.e. a man in drag), which was not only bizarre but, as Gates says, "would have been scandalous for a major American corporation in 1957.
Here is the link https://www.businessinsider.com/lessons-from-the-failure-of-the-ford-edsel-2015-9
and here is the product
?quality=90&auto=webp
The Ford Edsel.
= new reply since forum marked as read
On a very loosely related note, I watched an HBO series weeks ago about a transgender woman who tried to sell three-wheeled cars called the Dale back in the 70's. It's called "Lady And The Dale".
She was definitely a long-time fraudster, but the sex change was genuine and the 4-part series was fascinating to me.
Critics liked it too, causing a 100% rating for the series from them at Rotten Tomatoes. (The general audience rating is far lower, but that's not too surprising in this country.)
https://www.rottentomatoes.com/tv/the_lady_and_the_dale/s01
And Tucker Carlson's father was one of the main reporters who finally revealed to the public that she used to be a man! It was like he was obsessed with it! Like father, like son! 
