But Southern Rock would not have existed if it wasn't for British based electric rock/hard rock which was based on US Blues...
Kinda what goes around comes around...
It's funny how the blues didn't resonate with the mainstream US, and then the Brits came in and created this amped up edgy sound, which teens really went for. House of the Rising Sun by the Animals (based on a southern folk/blues song) is an early example.
In the 1960s, American and British blues and rock bands began to modify rock and roll by adding harder sounds, heavier guitar riffs, bombastic drumming, and louder vocals, from electric blues.[11] Early forms of hard rock can be heard in the work of Chicago blues musicians Elmore James, Muddy Waters, and Howlin' Wolf,[16] the Kingsmen's version of "Louie Louie" (1963) which made it a garage rock standard,[17] and the songs of rhythm and blues influenced British Invasion acts,[18] including "You Really Got Me" by the Kinks (1964),[19] "My Generation" by the Who (1965),[5] "Shapes of Things" (1966) by the Yardbirds, "Inside Looking Out" (1966) by the Animals, "Twist and Shout" by The Beatles, and "I Can't Get No) Satisfaction" (1965) by the Rolling Stones.[20] From the late 1960s, it became common to divide mainstream rock music that emerged from psychedelia into soft and hard rock.[citation needed] Soft rock was often derived from folk rock, using acoustic instruments and putting more emphasis on melody and harmonies.[21] In contrast, hard rock was most often derived from blues rock and was played louder and with more intensity.[5]
Blues rock acts that pioneered the sound included Cream, the Jimi Hendrix Experience, and the Jeff Beck Group.[5] Cream, in songs like "I Feel Free" (1966) combined blues rock with pop and psychedelia, particularly in the riffs and guitar solos of Eric Clapton.[22] Cream's best known-song, "Sunshine of Your Love" (1967), is sometimes considered to be the culmination of the British adaptation of blues into rock and a direct precursor of Led Zepplin's style of hard rock and heavy metal.[23] Jimi Hendrix produced a form of blues-influenced psychedelic rock, which combined elements of jazz, blues and rock and roll.[24] From 1967 Jeff Beck brought lead guitar to new heights of technical virtuosity and moved blues rock in the direction of heavy rock with his band, the Jeff Beck Group.[25] Dave Davies of the Kinks, Keith Richards of the Rolling Stones, Pete Townshend of the Who, Hendrix, Clapton and Beck all pioneered the use of new guitar effects like phasing, feedback and distortion.[26] The Beatles began producing songs in the new hard rock style beginning with their 1968 double album The Beatles (also known as the White Album) and, with the track "Helter Skelter", attempted to create a greater level of noise than the Who.[27] Stephen Thomas Erlewine of AllMusic has referred to the "proto-metal roar" of "Helter Skelter",[28] while Ian MacDonald called it "ridiculous, with McCartney shrieking weedily against a massively tape-echoed backdrop of out-of-tune thrashing".[27]
https://en.wikipedia.org/wiki/Hard_rock
Whole Lotta Love was based on this:
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