Trader Joe's Can't Keep Canned Wine In Stock

[Initech]

We called the Trader Joe's Wine Shop in New York City to find out if we could reserve a 4-pack, but the latest shipment was already sold out. The store is getting about 10 cases delivered on most days — five of the white and five of the rosé — and each case contains 12 of the 4-packs.

If you want to get your hands on the cans, expect to make an early morning visit to your local store. Although associates will typically set aside wine for you if you call in advance, these cans are being sold on a first-come, first-serve basis. It's still worth calling to make sure they're in stock though, since these wines will probably continue to sell out quickly.

Canned wine sales across all brands have increased rapidly in recent years, growing from under $2 million in 2012 to nearly $15 million in 2016. While that represents less than 1% of the wine market, that percentage is likely to continue to grow.

Part of the reason may be the portability of single-serve wine cans. Convenience is key when drinking outdoors — from beach days to barbecues and rooftop parties, 90% of Americans imbibe outside during the summer, according to data from Nielsen. The same research found that, among millennial women, rosé is the summer drink of choice, but lugging a bottle of wine around isn't always practical.
http://www.msn.com/en-us/foodanddrink/wine/this-dollar3-canned-wine-is-so-popular-trader-joes-cant-keep-it-in-stock/ar-BBDmr0u?ocid=iehp

Does this mean that Frank Reynolds is a pioneer?

[Squinch]

1. I don't think it's the portability. I think it's the single serve. I like a glass of wine in

the evening, but I don't need two, and I certainly can't do a bottle. So I open a bottle and have a glass and then the bottle sits on the counter till it's kind of gross and I toss the half full bottle.

I've started buying the little bottles with two glasses and I love them. They cost a little more per glass, but overall I save a ton of money.

[niyad]

2. you can also buy wine in a box, stick it in the fridge. does not go bad for a loooong time.

and one can always cook with leftover wine.

[Mosby]

3. Some craft beer companies are going with cans

SanTan for example. Cans are better in a lot of ways, no light, less air, can be consumed in the outdoors and are easier to dispose of and recycle. You can even get Heineken in a can now.

[Initech]

4. Craft breweries have been embracing cans for a while now.

One of my favorite breweries is Oskar Blues, and they pretty much exclusively use cans. Golden Road, even Stone now all use cans as well and it's mainly because of that theory.

[Skittles]

5. am I the only one who cannot stand wine - and I mean, ANY kind

[becca da bakkah]

6. Me! I'm With You There, Skittles.....

....Can't stand the smell, especially on the breath. And it ALL tastes like bad vinegar!

[Skittles]

7. it all tastes like bad grape juice to me

and I mean REALLY bad.....ugh

[Generic Brad]

9. You are not alone

We must be genetically wired to not be able to appreciate any part of the wine experience. More for those who love it, I guess.

[Mr.Bill]

8. I think people like it for

areas where glass bottles are not permitted.