Former Costco exec launches The Organic Coup, America's first 100% organic fast-food restaurant.
For most adults in the United States, juggling the responsibility of healthy eating with other priorities can be tough. This is exactly why the former executive of Costco, Erica Welton, launched the restaurant chain The Organic Coup.
Welton was a food buyer for Costco for 14 years before leaving but did so because she was inspired to meet consumers’ demand for some tasty organic fare. "We saw this huge shift at Costco with people purchasing more and more organic food," she told Business Insider magazine.
Won over by the concept of organic, Welton began purchasing pesticide-free produce and antibiotic and hormone-free meat(s) for her own family. She founded The Organic Coup shortly after leaving Costco, and opened the first location last month in Pleasanton, California, and already has happy customers lining up for more.
Welton plans to open 25 more restaurants just like it over the next 14 months, mainly on the West Coast. Eventually, the ambitious entrepreneur wants to expand The Organic Coup to cities including Las Vegas, New York City, Austin, and Chicago. She went through the tedious process of getting the chain certified by the USDA because she wanted customers to be able to trust The Organic Coup’s promise of organic food.
At: http://www.healthyadviceteam.com/former-costco-exec-launches-the-us-first-100-organic-fast-food-restaurant/
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